IIRF Online > Marketing > Digital Marketing > Social Media Marketing > Social Media Marketing Strategy: Objective Setting and Strategic Planning Essentials
Social Media Marketing Strategy: Objective Setting and Strategic Planning Essentials by Futurelearn
Learn how to build a comprehensive social media marketing strategy, conduct an audit and set objectives.
Course Highlights
- Describe the social media marketing process
- Identify the vision, mission and values of your organisation
- Describe the buyer stages
- Identify the components of a social media audit
- Explain the importance of aligning your social media marketing goals with your overall business goals
- Develop a top-down marketing strategy for your business
- Describe qualitative and quantitative marketing KIPs and create goals
Skills you will learn!
Curriculum
6 Topics
Understanding the Social Media Marketing Process
The 8-step Strategy Process
Conducting a Social Media Audit
Assessing Profile Consistency
Determining Brand Identity
Setting Social Media Objectives
Social Media Marketing Strategy: Objective Setting and Strategic Planning Essentials
Related Social Media Marketing Courses
Thank You!
Your review has been submitted successfully.