IIRF Online > Marketing > Digital Marketing > Social Media Marketing > Measure and Optimize Social Media Marketing Campaigns
Measure and Optimize Social Media Marketing Campaigns by Coursera
Course Highlights
- Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
- Implement an A/B test to optimize your campaign
- Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will learn!
Curriculum
26 Topics
Introduction to the Meta Social Media Marketing Professional Certificate
Measure and Optimize Social Media Marketing Campaigns Course Introduction
Introduction to Anke Audenaert
Careers in Digital Marketing
Evaluate Your Marketing Results Against Goals Overview
Align metrics with common marketing goals
Data and Reports to Evaluate Performance
Understanding ROAS and ROI
Understanding Cost per Result
Understanding Customer Lifetime Value
ROAS and ROI Example
Cost per Result Example
Customer Lifetime Value Example
Evaluate Your Marketing Results Against Goals Conclusion
Measure and Optimize Social Media Marketing Campaigns Course Syllabus
Join the Meta Social Media Marketing Community!
How to Be Successful in This Course
Professional Certificate Job Search Resources Overview
User Interface Note: Professional Certificate Content
Community Guidelines
Reporting in Facebook Ads Manager Overview
Terms and Formulas
Evaluate Your Marketing Results Against Goals Quiz
ROAS & ROI Practice Quiz
Cost Per Result Practice Quiz
LTV Practice Quiz
11 Topics
Measure Your Advertising Effectiveness Overview
What Are Experiments?
Using Experiments to Measure Advertising Effectiveness
Experiments to Measure Ad Effectiveness on Facebook
Creating a Brand Survey Test and a Holdout Test
Interpreting the Results of Brand Surveys and Holdout Tests
Measure Your Advertising Effectiveness Conclusion
Understanding the Facebook Pixel SDK and Offline Conversions
Data and Privacy in Online Advertising
Measure Your Advertising Effectiveness Quiz
Introduction to Advertising Effectiveness Measurements Practice Quiz
10 Topics
Optimize Your Ad Campaigns with A/B Testing Overview
Set Up an A/B Test
Interpret Results of an A/B Test
Measuring Across Channels with Media Mix Models
Measuring Across Channels with Attribution
Challenges When Measuring Across Channels
Optimize Your Ad Campaigns Conclusion
Summary of Attribution Models
Optimize Your Ad Campaigns Quiz
Optimize within a Campaign with A/B Testing Practice Quiz
14 Topics
Presenting Your Campaign Results
Presenting Your Campaign Results (Applied)
Telling a Clear Story With Data
Communicating in a Presentation
Example: MFreshFlowers
Communicate Your Marketing Results Conclusion
Congratulations!
What's Next?
Template for a Presentation
Meta Blueprint Account
What's Next?
Communicate Your Marketing Results Quiz
Telling Your Full Campaign Story Practice Quiz
Share Your Thoughts!
Measure and Optimize Social Media Marketing Campaigns
Related Social Media Marketing Courses
Thank You!
Your review has been submitted successfully.