IIRF Online > Marketing > Digital Marketing > Social Media Marketing > Mega Digital Marketing Course A-Z: 32 Courses in 1 + Updates
Mega Digital Marketing Course A-Z: 32 Courses in 1 + Updates by Udemy
Digital Marketing Strategy, Social Media Marketing, WordPress, SEO, ChatGPT, Email, Instagram, Facebook, YouTube, ads
Course Highlights
- Advanced Digital Marketing planning.
- ChatGPT for marketing.
- Prompt engineering for marketing.
- Build websites & online stores - no coding.
- Psychological marketing tactics.
- Email Marketing + pro strategies with AI.
- Write Copy that Sells (copywriting).
- Skyrocket Traffic & SEO Rankings.
- Social media marketing & ads
- Instagram, Facebook, YouTube, Linkedin, ...
- Google ads & analytics.
- Content production for marketing.
- Photoshop, Midjourney, Dall-e.
- Cultivate a Winning Mindset in Business.
Skills you will learn!
Curriculum
6 Topics
Student Workstation [IMPORTANT]
Links you need
What is digital marketing?
4 steps of digital marketing
[Practice] The marketing fundamentals
Get the most out of the course
9 Topics
What market research is
Target audience/buyer persona questions
Defining the target audience
[Examples] Lipstick target audience
[Examples] Gaming mouse target audience
[Practice] Define the target audience of the given product
Product comparison
Product validation
Validation practice
6 Topics
Intro to ChatGPT
Use cases
Setup & tour
Prompt basics
GPT token limit
GPT Settings and features
14 Topics
Prompt formula - Goal
Role
[Practice] - Assigning a role
Context list
Define target
Quiz: The right target
TSL
TSL Quiz
Format
Examples
Output template
Task split
ABA
Prompt formula
10 Topics
Introduction to WP Beginner
The Goal
Website Domain
Website Host
FREE WordPress Website
WordPress Tour
WordPress Theme
Theme Starter Kit
[Practice] WordPress Theme
The Big Step
25 Topics
Introduction to WP Intermediate
Site Identity
Logo & Favicon
Header & Footer
Page Builder
Elementor
Container
Container Settings: Layout Style Advanced
Basic Elements
Content Style Advanced
Margin & Padding
Color Palette
Prompt for Business Colors
[Practice] Edit Header
Royal Elementor Elements
Secondary Header
Sales Banner
Menu & Mega Menue
Footer
Create products
Product Archive & Single
Home Page Intro
[Prompt] For Intro section of homepage
[Practice] Complete Home Page
The Good Future
42 Topics
Introduction to WordPress Advanced
HTML Basics
Inspect Tool
HTML Style / CSS
Inspect Style
Class & Id
Jump to Section
Search Mindset
Elementor Grid Container
Design inspiration
Design resources
Introduction to Canva
Canva editor
Canva practice
Assignment - Clickfunnels (1)
Assignment - Clickfunnels (2)
Assignment - Clickfunnels (3)
Override
Assignment - Shopify (1)
Assignment - Shopify (2)
Plugin analyzation
Essential plugins
Duplicate page
Wp-Optimize
Autoptimize
WooCommerce
WooCommerce settings
Add product
Create store
WooCommerce customization
Ultimate members
UM settings
Slider revolution 6
WPforms intro
WPforms - Creating forms
Mailster
Campaigns
Forms
Lists
Setting SMTP
Google analytics
SSL certificate
1 Topic
Passive income - side note on business
7 Topics
Introduction
Optimization fundamentals
Travel agencies
Restaurant
Dentists
Typography
VIP student website optimization
10 Topics
Introduction to Cognitive Biases
The List & Lollapalooza Tendency
Scarcity - Part1
Scarcity - Part2
Reward & Punishment Tendency
Liking/Loving Tendency & Disliking/Hating Tendency
Contrast Misreaction Tewndency
Reciprocation Tendency
Inconsistency-Avoidance Tendency
Exercise - A woman from Poland
12 Topics
Doubt-Avoidance Tendency
Influence-from-Mere Association Tendency
Simple Pain-Avoidance Psychological Denial
Excessive self regard tendency
Overoptimism Tendency
Social Proof
Curiosity Tendency
Stress-Influence Tendency
Availability-Misweighing tendency
Authority-Misinfluence Tendency
Twaddle Tendency
Reason-Respecting Tendency
7 Topics
Booking hotel - part1
Booking hotel - part2
Sale Landing Page from Karl Taylor
Amazon vs ebay
Udemy
Additional information on cognitive biases
Cognitive biases definition
8 Topics
Introduction to 4 business Energy
The 4 type of business energies
Calculation of the 4 energies
Understanding our lead business energy
Ways to improve our weakest energy
The lead energy of your customer
How to act against each lead energy
The effect of colors on customers
7 Topics
Turkish airline vs Austrian airline
Dave dolle
Apple vs Microsoft
Mcdonalds Subway & KFC
berkshire hathaway
Practicing over Uber Tesla Airbnb
Definition of 4 type of business energies
19 Topics
What you will learn in "Email Marketing"
Course Documents
4 Stages of email marketing
Cheapest ways to capture email leads
Introduction to Mailchimp
Required links
Adding a single user
Mailchimp tags
Import contacts
Form builder
Embedded form
Subscriber popup
Contact form
Segments
Survey
Email campaign
Automation
Integrations and analytics
Section documents
8 Topics
Introduction to Advanced Email Marketing
New Email
Find The Bests
Reviewing Emails
3 Tips of Successful Emails
Examples For ChatGPT
Ruthless Critic
Email Sequence Tips
7 Topics
What is Copywriting!
Know Your Customer First
A.I.D.A.
Word Storage
6 Headline Formulas and Google Trends
Cognitive Biases in Headlines
A.I.D.A. and Body Structure
35 Topics
SEO trainning documents
The documents page
SEO Basics & Starter Kit
Keyword research
Page Title
URL or Permalink
Meta Description
The Page Elements
Select The Right Page Elements
Keyword In 10%
The 600 words
Headings - H2 to H6
Heading Quiz
Alt text
Keyword density
External link
Internal link
The first time keyword
The paragraph length
Voice search
LSI Keywords
Surfer SEO - Content editor
Content planner
Page audit
SERP analyzer
Link building
Topic relevancy
Internal & Back links
Anchor text
Rank math
Wix
SEO for HTML
Page speed
WordPress page speed plugins
Traffic for SEO
8 Topics
Google Search Console
Sitemap
Indexing
Queries
Page Speed
SSL Certificate
Data Highlighter
Search Engine Quiz
6 Topics
Intro To Drive Traffic
Quora
Social Media & resources
Competitors Traffic Channels
Best Channel For You
SEO Documents
30 Topics
Introduction to Instagram marketing
Instagram fundamentals & page setup
Practice the fundamentals
IG post types
Write a better BIO
Reels fundamentals
Creating a reel
Reels planner
Reels production
Creating reels in action
Practice reels production tips
Storytelling structure
Storytelling examples
Practice storytelling
Storytelling on Instagram
Reward & Curiosity deferences
Single image/video
Carousel
Story
Highlights
Live
Direct messages & voice messages
Comment on top posts
Remix
Shoutout
IG quality check
Hashtags
Hashtag engagement
Using audio & effects
7 Rules of content
10 Topics
The list you must have
Intro to content quality
Canva (use & structure)
Unsplash
Pexel
Photoshop (pro tips)
Camtasia (use & structure)
Repost (use & structure)
No time to create content
Sample it
4 Topics
Intro to scheduling
Tools you must use for scheduling
Pro caption structure
Can you write a professional caption
6 Topics
Intro to network effect
Cross promotion inside Instagram
Make your Facebook your Instagram
Embed your profile and post
Cross promotion outside Instagram
Create network effect
8 Topics
The importance of ads on Insta
4 type of Instagram ads
Facebook ads manager
Billing and payment
Instagram ads documents
Instagram ads structure
Define your target
Share your filters
4 Topics
Instagram ads planning
Create your instagram ads by Facebook ads manager
Promote your posts from Instagram
Share your first ad sample
5 Topics
Introduction to viral posts ( copywriting on Instagram)
Scarcity reward & curiosity tendency
Viral posts in practice
Create your viral post sample
The 4 energy on Instagram
4 Topics
Important questions
Which name type we should choose?
2 requirements to have links in stories?
What to do to avoid Instagram block?
1 Topic
Intro to Facebook Marketing
12 Topics
Introduction to Facebook Fan Page
Establish Your Facebook Page
Golden Keywords For Business
Appear in Search Result
Profile Picture Perfection
Cover Photo Perfection
Build your Fan Page
Call To Action!
Modify Tabs & Learn From Insights
Post Types to Use
!!! Golden Bonus - Business Advice !!!
Relevant Post Types
7 Topics
Introduction to Fan Page Marketing Strategies
All Connections
Invite Potential Followers
Shoutout Rules
Distributer Pages For Your Content
Competitions: Rules & Steps
Start The Contest
3 Topics
Psychology of Successful Posts
How To Create Network Effect
Notification Challenge
5 Topics
Introduction To Facebook Groups
Start Your Group
Fundamental Group Marketing Setup
Group Monetization
Group Up!
7 Topics
Introduction to FB ads
Ads manager
Billing
Campaigns
Ad set
Ad
Audience
6 Topics
Facebook Pixel
Facebook events
Audience based on events
Conversion ad
Prospecting ads
A/B testing
13 Topics
Introduction to funnels
What is sales funnel
Funnel types
Squeeze page
Application funnel
Trip wire funnel
Sales letter
Product lunch funnel
Webinar funnel
Auto webinar funnel
Winning offer
Reverse engineer
Funnel article
5 Topics
Why Google Analytics?
Course lectures documents
Establish your property
How to install tracking ID
Launch your Google Analytics
5 Topics
Different views different needs
Custom report & Google Analytics demo
Download custom dashboard for marketing
Important filter
Must have steps
7 Topics
How to navigate
Segments
Realtime Analytics
Audiences
Acquisition
Behavior
Conversion & eCommerce
6 Topics
Campaign tagging
Set your goals
Goals Conversion Revenue
Add notes
User management
Custom Alerts
9 Topics
Create account
Add summery
URL
Cover photo
Connections
Message marketing
Articles
Group marketing
Company page
3 Topics
Intro
YouTube fundamentals
YouTube marketing
9 Topics
Introduction to Google Ads
Google ads documents
Google ads environment
Keyword planner
Creating campaigns
Linking accounts
Tips to write a better ad
Responsive ads & audiences
Section documents
13 Topics
What you will learn
Start your business page
Name & Description
Claim your website
Optimize it
Competitor's notes
Photo pin rules
Video pin rules
Create content
Follow unfollow
3 Marketing strategies
Create the ad set
Create the ad
8 Topics
Setup preparations
Private & organize
Free & paid
Generate image & upscale
[Practice] - Generate server image
Version & style
Blend
Explore
8 Topics
Describe
Aspect ratio
Stylize
Chaos
Image in prompt
Quality
Cute expressive and scenic
Tile
9 Topics
Multi prompts
Permutation prompts
Remix
Camera keywords
Style keywords
Lighting keywords
ChatGPT for Midjourney
ChatGPT prompt for midjourney
Midjourney 5.2 features
84 Topics
Introduction & how to use
Environment
Move
Q1 - Move tool
Rectangle & elips selection
Q2 - Selection tool
Polygonal selecting tool
Magic wand
Crop
Healing & Patch
Brush
Q3 - Brush
Practice - Highlights
Erase & Bucket Paint
Q4- Erase and paint
Blur & dodge
Pen
Text & transform
Q5- Text
Assignment - Put a Text on a Mug
Q6 - Layer
Assignment - Put a text on the ground
Q7 - Perspective point
Shape
Q8- Shapes
Assignment - Subtract a shape from another shape
Layers & Folders
Q9 - Layers
Layer Style
Q10 - Layer's style
Colors settings
Filters & Effects
Rulers
Structure & Typo: Introduction & Goal
15 Typo rules
Color palet
The 2 type of lights
The 3 Elements
Assignment on Cloudy light
Depth of layers
Winston Churchill - assignment
Lebron James
Improve designs - Dribbble
Resources websites
Single Post Image: Introduction & Goal
Instagram post structure
The post goal
Functional reason - Part 1
Functional reason - Part 2
Half eye technique
The Signature
Chris do post to practice - Part 1
Chris do post to practice - Part 2
Foundr post - practice
Carousel: Why carousel
Beginning & ending
Story telling
Harmony & connections
Carousel structure
Michael Jordan challenge
Slide 1
Slide 2 - part 1
Slide 2 - part 2
Slide 3 - part 1
Slide 3 - part 2
Slide 4
Slide 5
Slide 6
Exporting slides
Introduction to video editing
Adobe timeline
Animating a post
Editing CTA slide
Camtasia environment
Animation with Camtasia
Floating image
Time-bar
Video editing
Carousel sample for animation
Exporting parts for animation
Animating slide 1
Animating slide 2
Animating all slides
Carousel animation result
13 Topics
Headline & text
Image and video
Buttons
Divider & spacer
Google map & icon
Image & icon box
Gallery
Counter & progress
Tabs
Accordion & toggle
Alert sidebar & more
Shape divider
Responsive
15 Topics
Intro to pro website for marketing
WordPress Documents
Marketing Analyze For Theme
Host Domain Wordpress
Theme setup
WordPress tour
Theme setting
Customize your site
Build home page
Create main menu
Master widgets
Top header
Setup footer
Call To Actions: increase the conversion
How To Use Custom Text
7 Topics
Introduction to Entrepreneurship mindset
3 Mindset of Success
One Thing - Part 1
One Thing - Part 2 : Increase productivity tips
Pre-suasion - Marketing Strategy that Increase Sales
3 Email Marketing Automated Sequence and Email Audit
Elementor
12 Topics
Introduction to Website
Website documents
The general plan
Domain
Host
Paid host
Free host & WordPress
Plugins & theme installation
WordPress environment
WordPress theme
Theme analyzation
Neve options issue
15 Topics
Important notes
Logo
Font
html
css
Header
Footer
Colors
Layouts
Customize
Classic page
Elementor
Elementor environment
Container
Editor tabs
1 Topic
Closing
Mega Digital Marketing Course A-Z: 32 Courses in 1 + Updates
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