Social Media Marketing by upGrad
Learn about the social media landscape, research methods, competitive benchmarking, Facebook marketing, ad buying, and creating paid campaigns.
Skills you will learn!
Curriculum
5 Topics
Social Media Landscape
Global Digital Landscape
Social Media Affinity Among Youth
Social Media Stickiness
Social Media Platforms for Businesses
8 Topics
Facebook Ads
Organic Content Best Practices
Boosting Organic Content
Paid Ads - Marketing Objectives
Paid Ads - Audience
Ad Formats
Running a Facebook Campaign
Measuring Campaign Results
Social Media Marketing
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