IIRF Online > Marketing > Digital Marketing > Social Media Marketing > Create a Social Media Marketing Campaign
Create a Social Media Marketing Campaign by Futurelearn
Learn to plan and launch a successful social media marketing campaign with the Institute of Coding and the University of Leeds.
Course Highlights
- Describe a social media strategy and its components
- Identify a target audience and how to reach them
- Describe the difference between paid and organic reach
- Evaluate appropriate metrics for a successful campaign
- Explain the role of timelines in a social media marketing campaign
- Produce a strategy and sample content for a social media marketing campaign
Skills you will learn!
Curriculum
5 Topics
Discover the components that make up a social media campaign
Identify the strengths and drawbacks of the different social media platforms
Create and measure the success of a social media marketing campaign
Explore how to identify the target audience through the use of personas
Explore the difference between paid and organic social media marketing
Create a Social Media Marketing Campaign
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