IIRF Online > Marketing > Digital Marketing > Social Media Marketing > Social Media Marketing Online Course
Social Media Marketing Online Course by Upskillist
Through our social media marketing classes you will understand how to build and launch an effective social media strategy for your business, and analyse results in a measurable, actionable way.
Course Highlights
- Research, develop and execute a social media strategy
- Research, plan, create and post social media content
- Manage your social media marketing efforts, online reputation, crisis response and social media policies
- How to use Facebook, YouTube, TikTok and Instagram for marketing
- Analyse social media data in order to make informed social media marketing decisions
Skills you will learn!
Curriculum
8 Topics
Introduction to Marketing and Social Media Marketing
Getting to Know Social Media Platforms
Deciphering Your Target Audience
Social Media Strategy
Optimising Your Social Media Profiles
Basic Data Analysis and Reporting
Content Creation 101
Introduction to Social Media Management
8 Topics
Target Audience Segmenation
Social Media Branding
Identifying Setting and Measuring Goals
Social Media Auditing and Competitor Research
Content Execution and Publishing
The Dark Side of Social Media
Data-driven Social Media Marketing
Advanced Social Media Management
8 Topics
Deep Dive Into Using Facebook
Facebook Best Practices and Using Messenger
Getting the Most Mileage Out of YouTube
Exploring Instagram in Detail
Get Tweeting With Twitter
Taking an Interest in Pinterest
Delving Into LinkedIn
Using Snapchat and Tiktok for Business
8 Topics
Social Media For SMEs And NPOs Part 1
Social Media For SMEs And NPOs Part 2
SEO and Social Media Part 1
SEO and Social Media Part 2
Advanced Social Media Management Part 1
Advanced Social Media Management Part 2
Auditing Your Social Media Part 1
Auditing Your Social Media Part 2
Social Media Marketing Online Course
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