Course Highlights
  • Describe a social media strategy and its components
  • Identify a target audience and how to reach them
  • Describe the difference between paid and organic reach
  • Evaluate appropriate metrics for a successful campaign
  • Explain the role of timelines in a social media marketing campaign
  • Produce a strategy and sample content for a social media marketing campaign
Curriculum

5 Topics
Discover the components that make up a social media campaign
Identify the strengths and drawbacks of the different social media platforms
Create and measure the success of a social media marketing campaign
Explore how to identify the target audience through the use of personas
Explore the difference between paid and organic social media marketing

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Create a Social Media Marketing Campaign

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