School of Business & Economics, Adamas University, Kolkata

Overview

The School of Business & Economics at Adamas University (Kolkata) is one of the premier management and accounting educational institutions in East India. It is particularly notable for its robust placement statistics, with a significant majority of students in each program bagging large pay packages, or choosing higher studies. This is despite the fact that the School is relatively young, with only 7 graduating batches as of 2023.

The School of Business and Economics has two Departments: Management, and Economics & Commerce. Together, they offer eight undergraduate and postgraduate programs. The School strives to implement the cutting edge educational principles of Adamas University, with modules on AI, ML, IoT, and Blockchain.

Academic merit is a key facet of life at Adamas University, with applicants to Management and Commerce courses having access to full tuition fee scholarships based on their performance in the qualifying examination and entrance test (AUAT). With a dynamic Faculty team with specializations in every field of study, students are industry ready from the start.

Student Life at the School of Business (Adamas University) is filled with activities: from academic symposia like the International Conference on Creativity, Innovation, Growth and. Sustainability, to a vibrant hostel life (40% of the 5,000 students of Adamas University stay on campus). The University itself is located within Adamas Knowledge City, which offers all the facilities needed for ongoing excellence in education and practical training.

Highlights

Fees

Adamas University, being a private institution, has tuition fees that are slightly above those of Government Colleges. For example, undergraduate tuition fees in the School of Business & Economics range from INR 53,000 (B.Com. Honors) to INR 79,000 (BBA) per semester, with total program fees adding up to approximately INR 5 Lakh.

The range of fees for postgraduate courses in SoBE, Adamas University, is much higher, with M.Com. students paying only INR 52,000 per semester. However, MBA students must pay INR 1.5 Lakh per semester, for total program fees of INR 6.25 Lakh, after adding Admission Fees. This is approximately in line with the fees charged by the top MBA colleges in India.

Admissions

The eligibility criteria for the main courses offered by Adamas University (School of Business and Economics) are as follows:

• BBA: At least 60% at 10+2 level in any recognized Higher Secondary Examination (e.g. CBSE, ISC, State, NIOS, or IBDP).
• B.Com.: A minimum aggregate of 55% in the Standard 12 Examination.
• M.Com.: At least 50% in both the 10+2 Examination and relevant undergraduate studies (B.Com.).
• MBA: At least 50% at 10+2 Level, in addition to 60% in any undergraduate discipline and qualification via a recognized MBA entrance examination (e.g. CAT, XAT, MAT, AUAT, or any other test used by the best MBA colleges in India).

Applicants to undergraduate degree programs in Adamas University (specifically, BBA and B.Com.) do not need to give the entrance examination if their 12th standard Board Examination aggregate exceeds 80%. If not, they must appear for the AUAT examination, which is held in the online mode. The one hour test has 60 questions, with no negative marking, and the results are available within 2 days. It tests general aptitude in skills related to business studies, and successful candidates must appear for the Personal Interview (PI) round. All applicants to undergraduate and postgraduate courses at Adamas University must pass the PI round successfully. 

Placements

Some of the placement highlights from the latest 3 year placement statistics available (2018 - 2020) include:

• Highest CTC of INR 12 Lakh in both 2019 and 2020, for MBA graduates, similar to the trend in the top MBA colleges in India during the pandemic.
• Average CTC of INR 5.5 Lakh and INR 3.8 Lakh, respectively, for Master’s and Bachelor’s students.
• Placement rates above 90% in both 2019 and 2020 for MBA graduates.

The Career Development Cell (CDC) of the School of Business and Economics organizes key training and placement activities. It has the following main functions:

1. Training: Workshops on soft skills, CV building, and interview preparation, to ensure that all students can give their best to achieve their  career goals.

2. Internships: All undergraduate Business students of Adamas University must complete an internship during their pre-final year, and Master's students undergo professional experience between their two years of study. The CDC invites companies to provide the requisite number of internships.

3. Final Placements: From major financial companies (e.g. HDFC) to e-commerce majors (e.g. Flipkart), the economics and management graduates of Adamas University have access to the best professional opportunities through the CDC. 

Most of the B.Com. students opt for M.Com or further CA studies after the completion of their degrees; therefore, the statistics given above are relevant to BBA and MBA students.

Cut-Offs

The courses in the School of Business and Economics at Adamas University have two levels of cut-offs:

1. Qualifying Examination: This is relevant to all applicants. Depending on the course, undergraduate applicants require either 55% or 60% in a recognized Standard 12 Higher Secondary Examination. Postgraduate program applicants must have a score of at least 50% at 10+2 level, in addition to the same aggregate in their UG studies.

2. Entrance Examination: This is only required for UG applicants whose aggregate is between 60% and 80%, and for MBA applicants. The cut-off marks vary from year to year according to the number of applicants. However, the criteria for scholarships are fixed e.g. MBA applicants must have a percentile above 80 to qualify for tuition fee waiver schemes.

Faculty & Alumni

The School of Business at Adamas University has a strong set of faculty members, with 29 full time professors and assistant professors, in addition to 3 visiting Faculty members. The Dean, Professor Naveen Das, holds degrees from two of the apex educational institutions in India (IIT Kharagpur and IIM Kolkata), in addition to corporate stints with industry leaders (e.g. Godrej and Boyce). Other members of the Faculty are experts in various disciplines, including finance and international relations.

Even though Adamas University is relatively young, the Alumni Relations Cell ensures that its graduates, who are currently employed at some of the largest organizations in India and abroad, are able to stay connected to the University and give back in terms of mentorship and professional opportunities for current business and economics students.

Scholarships

Since Adamas University is a private organization, the fees for the UG and PG business courses are relatively high. The University provides several scholarships to help students based on both merit and need:

1. Academic Merit: Undergraduate applicants to Adamas University who have a Standard 12 aggregate of 95% or higher will receive a full tuition fee waiver, with 90% to 95% aggregate holders receiving a 50% scholarship, and 85% to 90% corresponding to a 25% fee waiver. MBA and M.Com. applicants with an undergraduate aggregate of more than 80% need not pay tuition fees.

2. Entrance Examination Merit: Students who secure aggregate marks above 85% in the Adamas Entrance Test (AUAT) will receive a 50% tuition fee scholarship, while scores between 80% and 85% merit a 25% reduction in fee payable.

Postgraduate applicants to MBA courses at Adamas University may also qualify for scholarships based on CAT score. A percentile above 80 entitles the holder to a full scholarship, while a CAT percentile score between 70 and 80 corresponds to a 50% tuition fee waiver. Other entrance examination scores can also be used; for example, a MAT percentile above 95 is linked to full MBA Tuition fee waiver at Adamas University.

3. Wards, Siblings, and Alumni: Children of Adamas University employees and siblings of current students receive between 10% and 20% off on their first semester tuition fee. Applicants to PG courses who completed their UG degree from Adamas University are eligible for a 50% tuition fee waiver in their first semester.

4. Sports Quota: Outstanding sports achievers must submit a record to Adamas University, and the authorities will take a subjective decision on the award of a Sports Scholarship. This is initially a full tuition fee waiver given for the first semester, and its extension depends on maintenance of sports achievements.

5. Merit cum Means (MCM): Students who have an aggregate GPA above 6.5 with a family income below INR 3 Lakh per year can apply for the MCM scholarship, through which they will either receive a full or half tuition fee waiver, depending on the number of applicants and their academic performance.

Preparation & FAQs

Students whose 10+2 aggregate is not high enough (i.e. 60% to 80%) to qualify directly for the PI round must prepare for the AUAT entrance examination. To prepare for this, they must practice questions related to general aptitude, quantitative analysis, data interpretation, logical reasoning, and verbal skill. Since the online examination only allows students one minute per question, speed and accuracy are both important.

To prepare for the Personal Interview round, students must be able to summarize their academic, extracurricular, and professional achievements succinctly, and should practice simple business case studies and basic mathematical estimations. Mock interviews are a great way to improve confidence ahead of the Personal Interview selection round for Adamas University.

Frequently Asked Questions (FAQs)

Q. Which is the top ranked Business School in Kolkata for undergraduates?

The School of Business and Economics at Adamas University is renowned in Kolkata for the quality of its undergraduate programs and job placements, with a job placement rate above 90% for MBA students, making it one of the top MBA colleges in India.

Q. Should students choose to study BBA or B.Com. at Adamas University, Kolkata?

Adamas University has excellent BBA and B.Com. programs. Though the choice between the two is always an individual decision, students who wish to build a career in management or consulting usually choose BBA, whereas candidates who are interested in accounting usually opt for B.Com.

Q. How does Adamas University ensure that its business graduates achieve the highest packages during the placement process?

Adamas University ensures that BBA, B.Com., and MBA students have frequent exposure to the corporate world through live projects, internships, industry oriented courses, and career training modules. This ensures that most of the students receive their preferred placements, with a salary range that is above average.