Life is full of challenges which can be wisely converted into opportunities if we tune in well. When we say tune in, it refers to the circumstance about which you are aware and prepared, a scenario in which you are ready to make the best choice for you.
“Its all about Marketing” is the buzz statement all over. If in today’s world marketing forms the backbone of everything then for sure MBA in marketing is quite promising a career choice.
When it comes to picking one specialization in MBA, marketing is full of excitement and thrill. Marketing is the only area where producers always wish to invest considering the payback and add-on advantages to it. Pursuing MBA/ PGDM in Marketing gives you an edge overt others as you understand the market and consumer behavior better and you know how to go about it. With MBA in Marketing you possess the skill to make concrete strategies in marketing a product.
MBA Marketing syllabus covers subjects like advertising, branding, market research, advertising globally, and on the web, among numerous different themes
Post MBA in marketing there opens up various opportunities like that of Retail, Advertising, banking, FMCG, Consultancy and what not. Once you are through with MBA in marketing you can enter various profiles like that of Brand manager, Marketing Manager, Asset management, corporate sales, Digital Marketing Manager and what not. The degree and its specific domain provide the graduate lucrative jobs with high packages of salary.
A brand manager works on building and Promoting the brand. Anyone creative fits in well in jobs like this. Advertising is more about creativity with imagination and novelty. The work includes making understanding the market, deciding marketing mix strategies for short and long-term, deciding the price of the product and product development, etc. This can include like media engagement, promotions, advertising, and other regulatory frameworks.
The starting average salary package of a brand manager ranges between 6-8 lakhs per annum which would easily go above 10-12 lakhs with adequate experience and skills.
Two widely used alumni earnings databases are the Department of Education’s College Scorecard and Pay Scale’s College Salary Report. These websites are scoured by students and families evaluating their college options relative to future earnings potential.
There are little diversified career options too like:
- Media Strategist
- Marketing Analyst
- Media Manager
- Media Planning Manager
- TV Producer
One of the questions that come while choosing a Business school for marketing is whether they provide the quality education need for the corporate of the 21st century. The universities listed below have the best academic faculty, internship opportunities, high placement package records.
Here is a list of B-schools that are excellent for specialization in Marketing:
- Indian School of Business, Hyderabad
- IIM Ahmedabad
- MICA Ahmedabad
- Symbiosis Institute of Management, Pune
- SP Jain Institute of Management and Research (SPJIMR), Mumbai
- LM Thapar , School of Management, Derabasi
- FORE School of Management, New Delhi
- WOXSEN School of Business, Hyderabad
- TAXILA Business School, Jaipur
- NIILM Centre for Management Studies, Delhi/NCR: PGDM (Marketing)
- MIT-SOB:MIT School of Business, Pune: PGDM (Marketing)