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UMD, USMx: Fundamentals of Digital Marketing by Edx
Learn the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling to inform your organization’s digital marketing strategy.
Course Highlights
- Digital Marketing Strategy
- Inbound and Outbound Marketing (also touching on social media marketing)
- Mobile Marketing - Apps and Promotions
- Multi-Sided Platforms
- Overview of OmniChannel Marketing
- Attribution and Marketing Mix Modeling
Skills you will learn!
UMD, USMx: Fundamentals of Digital Marketing
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