IIRF Online > Personal Development > Personal Brand Building > Digital Marketing > Digital Marketing Capstone
Digital Marketing Capstone by Coursera
Skills you will learn!
Curriculum
22 Topics
Introduction to the Capstone
Weekly Deliverables
Learn on Your Terms
Meet and Greet: Faculty and Client meetup
Hangout 1 - Elizabeth Distel-Grainger
Hangout 2- Bosch and Kevin Hartman
Hangout 3- Beth Distel and Victoria Jurkowski -Grainger
Know the Client: Grainger
Campaign Management at Grainger
Display Advertising at Grainger
Syllabus
About the Discussion Forums
Social Media
Getting to Know Your Classmates
Online Education at Gies College of Business
About the Client
Problem Statement
Glossary
Hangouts with the Client
Module 1 Overview
Rubric for Module 1 Peer Assessment
Peer Assessment: Module 1 Client/Brand Analysis
4 Topics
Module 2 Overview
Rubric for Module 2 Peer Assessment
Peer Assessment: Module 2 Consumer Decision Journey
Optional Discussion-Social Media Marketing
3 Topics
Module 3 Overview
Rubric for Module 3 Peer Assessment
Peer Assessment: Module 3 Collect and Analyze Data
3 Topics
Module 4 Overview
Rubric for Module 4 Peer Assessment
Peer Assessment: Module 4 Channel and Content Strategy
3 Topics
Module 5 Overview
Rubric for Module 5 Peer Assessment
Peer Assessment: Module 5 Test and Control Plan
7 Topics
Module 6 Overview
Rubric for Module 6 Peer Assessment
Congratulations on completing the course!
Get Your Course Certificate
Peer Assessment: Module 6 Final Digital Marketing Plan Submission
Reflect on the Digital Marketing Journey
How was the course?
Digital Marketing Capstone
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