What is digital marketing?

Evolution of digital marketing

Creating customer personas

Core concepts of digital marketing

Digital marketing lexicon and metrics

Importance of search digital 

Sources of traffic to your site 

Product discovery and how search engines work

What is SEO?

Keywords planning and best practices

Keyword research tools

On-page optimization (optimizing text optimizing images using meta tags URL structure redirects handling duplicate content and more)

What is Off-page SEO?

Off-site Link Building techniques

Google Search Console and Bing Webmaster Tool to improve off-page optimization

SEOptimer tool to track keyword rankings and link building outreach

Website design best practices for SEO

Introduction to Google Search Ads

Sources for paid traffic

Creating ads in Google Ads

Display advertising

Creating and managing your ad campaign

Introduction to email marketing

Email marketing cycle

Building email list

Creating a lead magnet

Setting up a squeeze page

Tackling spam

Effective content strategies

Tips to improve conversion

Introduction to Affiliate marketing

How Affiliate Marketing Works

Major Affiliate Marketing channels

How to set up and run Affiliate Marketing as a merchant/affiliate

Introduction to Facebook and Instagram

Creating a business profile on Facebook and Instagram

Best Practices for organic marketing on Facebook and Instagram

Creating paid ad campaigns on Facebook and Instagram

Introduction to YouTube

Creating a channel on YouTube

Best practices for YouTube channel

Different types of videos

Creating paid ad campaigns on YouTube 

YouTube ad formats

Introduction to Twitter and LinkedIn

Creating profiles on Twitter and LinkedIn

Best Practices for Twitter and LinkedIn

Creating paid ad campaigns on Twitter and LinkedIn

Introduction to Google Analytics

Using Google Analytics to understand visitor behavior

Introduction to Landing Pages

Using Unbounce to create an effective landing page

Conversions and Goals

Ecommerce Analytics

Multichannel Funnels

Tracking website performance using Google Analytics

Tracking form submissions and clicks using events

Optimizing the overall campaign performance

Introduction to Enhanced Ecommerce in Google Analytics

Learning from your competitors

Using tools for competitive analysis

Importance of integrated digital marketing campaigns

Challenges in integrated digital marketing

Integrated digital marketing strategies

Examples of integrated digital marketing campaigns