IIRF Online > Personal Development > Personal Brand Building > Digital Marketing > Certified Digital Marketing Professional
Certified Digital Marketing Professional by Vskills
Course Highlights
- Government certification
- Certification valid for life
- Lifelong e-learning access
- Learning hours: 50+ hrs.
- Life Time Job Support
- Job Profile Tagging Shine.com
Skills you will learn!
Curriculum
8 Topics
Why care about Social Media?
Creating Facebook Marketing Strategy
Twitter: The Jewel in the Social Media Crown
Creating Twitter Marketing Strategy
Leveraging LinkedIn for B2B Lead Generation
Discussion on other Social Media Channels
Measuring ROI of Social Media
Planning & Creating Multi-channel Social Media Strategy
15 Topics
Search Engine Marketing Overview
Pay per click overview
Strategizing PPC campaigns
Market Analysis
Ad writing Techniques
Campaign Management
Bid Management Plan
Effective landing pages
Performance Tracking
Decipher User Psychology
Reporting & Analysis
Testing
SEM Management (Other Opportunities)
Affiliate Marketing
Mobile Marketing
6 Topics
Attracting your potential customers into conversion funnel
Converting your prospects into leads using emails
Conversion Optimization:
Conversion Optimization Patterns for Engaging website Visitors
Landing page
Life Cycle Emails
3 Topics
What is On-Page Optimization?
What is Off-Page Optimization?
Search Engine Algorithms
13 Topics
Introduction
Navigating Google Analytics
Traffic Sources
Content
Visitors
Goals & Ecommerce
Actionable Insights and the Big Picture
Web analytics tools
Making better decisions
Summing up
Common mistakes analysts make
Social media analytics
Social CRM & Analytics
6 Topics
Deliverability
Effective Email Content
Customer Acquisition Strategies
Effective Creative
Nurturing & Automation
Resources to do situational analysis and progressive
Certified Digital Marketing Professional
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