IIRF Online > Personal Development > Personal Brand Building > Digital Marketing > The Digital Marketing Revolution
The Digital Marketing Revolution by Coursera
Course Highlights
- Understand the key differences between Analog and Digital and the implications of these differences for marketing
- Understand the four ways in which the Analog is being affected by the Digital Revolution
- Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers
- Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital World
Skills you will learn!
Curriculum
31 Topics
Course Introduction
Meet Your Instructors
Meet Your Instructor - Steve Raquel
The Impact of the Gies Community
Digital vs. Analog (Part 1)
Digital vs. Analog (Part 2)
Basic Concept: Domination
Lecture 1: Efficiency (Part 1)
Lecture 1: Efficiency (Part 2)
Case Study: Apple AirTags
Lecture 2: Democracy (Part 1)
Lecture 2: Democracy (Part 2)
Expert Interview: Brooke Elliott
Exercise: Online Review
Syllabus
Course Diagram
Glossary
Brand Descriptions
About the Discussion Forums
Online Education at Gies College of Business
Updating Your Profile
Readings Videos & Audio
Module 1 Overview
Module 1 Readings
Optional Resources for Apple Air Tags
Orientation Quiz
Digital Dominance Quiz
Case Discussion: Apple AirTags
Exercise: Online Review
Getting to Know Your Classmates
Welcome! Please Tell Us About Yourself
14 Topics
Basic Concept: Resistance
Lecture 1: Physicality (Part 1)
Lecture 1: Physicality (Part 2)
Case Study: Disposable Cameras
Lecture 2: Protection (Part 1)
Lecture 2: Protection (Part 2)
Expert Interview: William Best
Exercise: Letter Writing
Module 2 Overview
Module 2 Readings
Optional Resources for Disposable Cameras Case
Analog Resistance Quiz
Case Discussion: Disposable Cameras
Exercise: Write and send physical letter
14 Topics
Basic Concept: Synergy
Lecture 1: Glocal (Part 1)
Lecture 1: Glocal (Part 2)
Case Study: Amazon Go
Lecture 2: TouchTech (Part 1)
Lecture 2: TouchTech (Part 2)
Expert Interview: Craig Steensma
Exercise: Augmented Reality App
Module 3 Overview
Module 3 Readings
Optional Resources for Amazon Go Case
Digital & Analog Synergy Quiz
Case Discussion: Amazon Go
Exercise: Augmented Reality App
19 Topics
Basic Concept: Transformation
Lecture 1: Embracing (Part 1)
Lecture 1: Embracing (Part 2)
Case Study: Museum of Ice Cream
Lecture 2: Distancing (Part 1)
Lecture 2: Distancing (Part 2)
Expert Interview: Matt Difanis
Course Conclusion
Learn on Your Terms
Exercise: Digital Detox
Module 4 Overview
Module 4 Readings
Optional Resources for the Museum of Ice Cream Case
Congratulations on completing the course!
Get Your Course Certificate
Analog Transformation Quiz
Case Discussion: Museum of Ice Cream
Exercise: Digital Detox
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The Digital Marketing Revolution
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