IIRF Online > Personal Development > Personal Brand Building > Digital Marketing > Introduction to Digital Marketing
Introduction to Digital Marketing by Upskillist
A course designed for those who are at the beginning of their digital marketing journey. These lessons will introduce you to the core concepts of digital marketing and how to apply them to your own marketing strategy. Whether you want to improve marketing for your own business or start your journey to becoming a professional digital marketer, this course will set you off on the right path.
Course Highlights
- Learn core marketing concepts
- Develop and apply different marketing strategies
- Ultilise SEO and Keywords to improve your businesses reach
- Optmise your content for different audiences and devices
- Discover the best social media channels for your target audience
- Set out your goals and KPIs
- Measure and analyse data from different channels
Skills you will learn!
Curriculum
8 Topics
What is Marketing?
Smart Goals & Understanding KPIs
Brand Management
Who is your target audience?
What is Performance Marketing?
How do analytics help in digital marketing?
What is optimisation and how does it help in analytics?
Copywriting and creating good ad copy
8 Topics
Retargeting
SEO - Introduction
keyword research
Introduction to Google Ads
How does social media fit into digital marketing
Introduction to Affiliate Marketing
Introduction to Influencer Marketing
Creating a Digital Marketing Strategy
Introduction to Digital Marketing
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