IIRF Online > Personal Development > Personal Brand Building > Digital Marketing > Digital Marketing Course
Digital Marketing Course by Internshala
Enroll in the Digital Marketing course and become an ace digital marketer - learn Google Analytics, Google Ads, SEO, social media marketing, email marketing, AI tools, and more.
Skills you will learn!
Curriculum
2 Topics
Overview
Introduction to Digital Marketing
3 Topics
Understanding Web Presence
Building Web Presence
Introduction to Web Analytics and Google Analytics
7 Topics
SEO Fundamentals
Winning Keyword Strategies
On-Page SEO: Optimizing Your Website for Success
Off-Page SEO: Building Authority and Trust
Local SEO: Becoming a Local Leader
SEO Power Tools
App Store Optimization (ASO): Boost Your App’s Visibility
10 Topics
Introduction to Social Media
Developing Social Media Strategy
Facebook Marketing: Organic
Facebook Marketing: Paid
Instagram Marketing
Twitter Marketing
YouTube Marketing
LinkedIn Marketing
Snapchat Marketing
Online Reputation Management: Protect and Enhance Your Brand
10 Topics
Digital Advertising Fundamentals
Introduction to Google Ads
Search Advertising
Display Advertising
Video Advertising
Discovery and Smart Ads
Shopping Advertising
Remarketing Ads
Introduction to Reports and A/B testing
Google Ads Search Certification
3 Topics
Introduction to Inbound Marketing
Inbound Marketing Strategies
Role of Content in Inbound Marketing
4 Topics
Introduction of Email Marketing
Email Lists and Email Content
Creating an Email Campaign
Strategies for Effective Email Marketing
13 Topics
Meaning of GA4
Decoding Data: Dimensions vs. Metrics
Getting Access to Demo Account
Implementing GA4 for your Online Presence
Realtime Reports in GA4
Acquisition Reports
Engagement Reports
Retention Reports
User Reports
Segments in GA4
Exploration Report
Events & its Types
Difference between Goals & Conversions
7 Topics
Influencer Marketing
Marketing Automation
Voice Search and Digital Marketing
Data Privacy & Marketing
Social Proof Strategies
Scarcity and Urgency Techniques
Gamification in Digital Marketing
7 Topics
Mastering ChatGPT with PET Approach
Mastering Market Research with Gemini
Exploring Reports with Perplexity
Creating Website using AI in WordPress
Finding Keywords using AI
Crafting High-Ranking Content using Copy.ai and Optimo
Creating Images using Adobe Firefly and Magic Design
1 Topic
Boosting Tesla's Online Presence
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Digital Marketing Course
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