IIRF Online > Personal Development > Personal Brand Building > Digital Marketing > Digital Marketing
Digital Marketing by Udacity
Gain real-world experience running live campaigns as you learn from experts. Launch your career with a 360-degree understanding of digital marketing.
Skills you will learn!
Curriculum
2 Topics
An Introduction to Your Nanodegree Program
Getting Help
8 Topics
Introduction to Digital Marketing Framework
Your Business Value
Your Customer
Marketing Channels
Marketing Objectives and Performance
Plan Your Content
Working in Digital Marketing Roles
Get Ready to Market
8 Topics
Introduction to Marketing Data and Technology
Marketing Data for Your Business
AB Testing and Attribution Models
Google Analytics (Part 1) - Getting Started & Audience
Google Analytics (Part 2) - Acquisition Behaviors and Conversion Tracking
Marketing Technology and eCommerce
The Future of Digital Marketing
Draw Insights from Marketing Data
2 Topics
Graduation Details
Elective Overview
7 Topics
Introduction to the Course
Social Media Marketing Fundamentals
Organic Social Media Campaigns
Paid Social Media Campaigns
Introduction to Facebook- Meta Ads
Creating and Managing Ad Campaigns in Facebook- Meta
Marketing Your Content
6 Topics
Introduction to SEO
Keywords
On-Site SEO: Optimize UX & Design
Off-Site SEO: Link-Building
SEO Audit
Conduct an SEO Audit
6 Topics
Introduction to SEM
Keywords
Ads
Ad Rank and Maximum CPC bid
Metrics and Optimization
Evaluate a Google Ads Campaign
8 Topics
Introduction to Digital Advertising
Audience Fundamentals
Multichannel Formats
Programmatic Technology
Campaign Planning
Campaign Management
Plan a Multichannel Ad Campaign
Jobs in Display Advertising
7 Topics
Introduction to Email Marketing
Email List Generation
Create an Effective Email Campaign
Create an Email Plan
Measure Results
Market with Email
Jobs in Email Marketing
1 Topic
Congratulations!
Digital Marketing
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