Curriculum

2 Topics
An Introduction to Your Nanodegree Program
Getting Help

8 Topics
Introduction to Digital Marketing Framework
Your Business Value
Your Customer
Marketing Channels
Marketing Objectives and Performance
Plan Your Content
Working in Digital Marketing Roles
Get Ready to Market

8 Topics
Introduction to Marketing Data and Technology
Marketing Data for Your Business
AB Testing and Attribution Models
Google Analytics (Part 1) - Getting Started & Audience
Google Analytics (Part 2) - Acquisition Behaviors and Conversion Tracking
Marketing Technology and eCommerce
The Future of Digital Marketing
Draw Insights from Marketing Data

2 Topics
Graduation Details
Elective Overview

7 Topics
Introduction to the Course
Social Media Marketing Fundamentals
Organic Social Media Campaigns
Paid Social Media Campaigns
Introduction to Facebook- Meta Ads
Creating and Managing Ad Campaigns in Facebook- Meta
Marketing Your Content

6 Topics
Introduction to SEO
Keywords
On-Site SEO: Optimize UX & Design
Off-Site SEO: Link-Building
SEO Audit
Conduct an SEO Audit

6 Topics
Introduction to SEM
Keywords
Ads
Ad Rank and Maximum CPC bid
Metrics and Optimization
Evaluate a Google Ads Campaign

8 Topics
Introduction to Digital Advertising
Audience Fundamentals
Multichannel Formats
Programmatic Technology
Campaign Planning
Campaign Management
Plan a Multichannel Ad Campaign
Jobs in Display Advertising

7 Topics
Introduction to Email Marketing
Email List Generation
Create an Effective Email Campaign
Create an Email Plan
Measure Results
Market with Email
Jobs in Email Marketing

1 Topic
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