IIRF Online > Personal Development > Personal Brand Building > Digital Marketing > The Complete Digital Marketing Guide - 26 Courses in 1
The Complete Digital Marketing Guide - 26 Courses in 1 by Udemy
Digital Marketing, Social Media, ChatGPT, Prompt Engineering, Google Ads, Facebook, SEO, WordPress, Instagram, YouTube.
Course Highlights
- Build a Digital Marketing Strategy.
- Master ChatGPT with Prompt Engineering.
- Find Your Online Audience.
- Create a Website in 24 Hours.
- Drive Targeted Traffic.
- Build an Email List.
- Analyze Website Data.
- Create Converting Google Ads.
- Create Converting Facebook Ads.
- Create a Content Strategy Plan.
- Build a Community
- Organic Facebook Marketing
Skills you will learn!
Curriculum
2 Topics
Your Learning Path
Marketing Strategy Explained
4 Topics
Market Research Explained
Product Details
Target Audience Persona
Competitor Analysis
17 Topics
Website Building Explained
Install WordPress
Install a Theme
Website Title & Logo
Pages
Header & Footer Menu
Fonts & Colors
Home Page
Store Setup
Product Page
Blog Page
Create a Blog Post
Shop & My Account Pages
Contact Page
Safety & Optimizations
Navigation
Go Live!
5 Topics
SEO Explained
How to Keyword Research
Create SEO-Friendly Content
On-Page SEO
Backlinks
4 Topics
Email Marketing Explained
Create Lead Captures
Create Email Campaign
Email Prompts
18 Topics
Google Analytics 4 Explained
Install GA4
Connect WooCommerce
Connect Search Console
Internal Traffic Filter
Track Leads
Alerts
Access Demo Account
Dashboard Navigation
Traffic
Locations
Demographics
Pages
Sources Mediums & Channels
Compare Data
Add Users
Link Google Ads
Track Campaigns
1 Topic
Marketing Theory Explained
23 Topics
Prompt Engineering Explained
Prompt Framework
Custom Instructions
Prompt Priming
Iteration
0-1-Few Shot
Output Templates
Step-by-Step
Act As
Perspectives
4th Grader
Follow-up Questions
Tabular Format
Comparisons
Summarize
Critique Me
Critique Yourself
Teach Me
Write Like Me
Ask for Advice
Laddering
Advanced Prompt Engineering & Fine Tuning
Advanced Prompt Engineering
32 Topics
Branding vs Marketing
Why You Need a Brand Strategy
The Structure Of Branding
The Importance Of Purpose
Purpose Examples
Your Purpose
The Importance Of Vision
Vision Examples
Your Vision
The Importance Of Mission
Mission Examples
Your Mission
The Importance Of Values
Values Examples
Your Values
Who Are Your Competitors?
What Makes You Different?
Differentiator Examples
The Importance Of Positioning
Your Positioning Statement
What Is Brand Personality
Define Your Brand Personality
Find Your Brand Voice
The Power Of Brand Storytelling
How To Tell Your Brand Story
Name Your Brand
Create Your Tagline
Your Brand Colors
Your Brand Fonts
Brand Logo Types
Your Brand Logo
Thank You!
14 Topics
Content Marketing Explained
Choose Your Objective
Choose Your Platforms
Find Content ideas
Content Formats Explained
Text Content
Create Text Content
Image Content
Create Image Content
Video Content
Create Video Content
Content Marketing Guidelines
Content Marketing Plan
Measure Results
5 Topics
Reciprocity
Curiosity
Scarcity
Social Proof
The 3 Boxes
19 Topics
What Is Copywriting?
Benefits vs Features
Know What You're Selling
Know Who You’re Selling To
Three Keys
Writing Personalities
It's Never Time or Money
Headlines
Subheads
Use Persuasion
Use Power Words
The Steps To a Perfect Story
The AIDA Model
Remove Writer's Block
Call-To-Action
How To Call-To-Action
Recap
Copywriting Assignment
Copywriting Assignment - Answers
1 Topic
Marketing Channels Explained
61 Topics
How to Use This Course
New Students Info
Set Up Your Google Ads Account
Google Ads Structure
Network Settings
Campaign Start & End Dates
Campaign URL Options
Dynamic Search Ads
Location Targeting
Languages
Audiences: Types
Audiences: Targeting
Budget
Bidding
Automated Bid Strategies
Manual CPC
Ad Formulas
Ad Schedule
Ad Rotation
Sitelink Extensions
Callout Extensions
Call Extensions
Structured Snippet Extensions
App Extensions
Lead Form Extension
Message Extensions
Promotion Extensions
Price Extensions
Location Extensions
Ad Groups Structure
Set Up Your Ad Group
Ads Rules
Successful Text Ads Principles
Set Up Your Text Ad
Review Process Shortcut
Billing
Dashboard
Conversion Tracking
Generate Website Conversion Tracking Code
Install Global Site Tag
Install Website Conversion Tracking
Understanding Keywords
Keyword Research
Keyword Planning
Keyword Organising
Keyword Match Types
Negative Keywords
Finding & Listing Negative Keywords Part 1
Finding & Listing Negative Keywords Part 2
Keyword Research - Finding Keywords Part 1
Keyword Research - Finding Keywords Part 2
Keyword Research - Finding Competitors Keywords
Keyword Planning - Using the Buyer’s Funnel
Keyword Planning - Volume & Costs Estimates
Keyword Organising - Finding Themes & Wrapping
Calculate Your Max CPC Bid
Quality Score
Ad Rank
Manage Multiple Accounts (MCC)
Split Testing
Remarketing
20 Topics
Why Use Video Ads?
Connect Google Ads & YouTube
Starting Our Video Ad Campaign
Video Ad Formats
Bidding Strategy
Delivery Method
Networks
Inventory Type
Excluded Contents Types & Labels
Selective Optimisation
Frequency Capping
YouTube Keywords
Topics
Placements
Bidding
Set Up Video Ad
Companion Banner
Discovery Ad
Improve Profits Strategy
Final Words
37 Topics
Facebook Ads Explained
Getting Started
Campaign Setup
Ads Structure
Advantage Campaign Budget
Ad Campaign Setup
Install Meta Pixel
Optimisation & Delivery
Audience
Placements
Ad Set Setup
Create DCT Ad
Verify Instagram Account
Add 2 Primary Texts + Headlines
Review & Publish
Ad Creative Setup
Important Stats
Extract Winning Ads
DCT with Winners
Winning Ads
Strategies Overview
Problem & Solution
Them VS Us
Statistics
Testimonials
Features Point-Out
Benefits Overlay
Founder's Story
Unboxing
Before & After
3 Reasons Why
Ad Creative Strategies
Ads Manager Overview
Columns
Audiences
Banned Ads/Accounts
Ads Manager
7 Topics
Facebook Marketing Explained
Facebook Profile VS Page
Optimize Facebook Page
Build a Community
10 Post Strategies
6 Strategies to Increase Reach
Facebook Marketing
35 Topics
Instagram Marketing Explained
Instagram Marketing FAQ
Switch to Business Account
Optimize Profile
Account Growth
Create Valuable Content
User Generated Content
Hashtags
Tags
Geotag
Mentions
Content Creation
Reels Explained
Reels Algorithm Explained
Reels Features
10 Reels Strategies
Reels
Posts Explained
Post Algorithm Explained
Post Templates
10 Post Strategies
Posts
Stories Explained
10 Story Strategies
Highlights Explained
Highlight Icons
10 Highlight Strategies
Stories
Live Explained
5 Live Strategies
Live
Boost Post
Ads
Analytics & Insights
Analyze Results
39 Topics
YouTube Marketing Explained
About Page
Channel Banner
Channel
Never Run Out of Video Ideas for YouTube
Find Video Ideas
Plan Your Video
YouTube Shorts
Recording Styles
Gear Setup
OBS Setup
Setup
Become Confident on Camera
How to Record Yourself
Live Recording Session
After Editing Results
Record
Import Your Video
The 6 Basic Keys
The 3 Speed Keys
The 2 Detail Keys
Live Editing Session
Add Name Tags
Add Music
Export it
Back it Up
Edit
Upload & Optimize Video
Thumbnail
End Screen
Cards
Upload
Get Your First 100 Subscribers
Make Money with a Small YouTube Channel
Write the Perfect YouTube Script
Film 10 Videos Per Week
3 Tips to Sell Anything with Video
Grow Your YouTube Channel from Zero
How we got 10 Million views on YouTube in 1 year
13 Topics
Why Use Pinterest
Create a Business Profile
Model Influencers
Profile SEO
Claim Website
Create a Design - Board - Pin
Get Targeted Followers
Collect Pins and Boards
Why Pinterest Ads Work
Set Campaign
Set Ad Group
Set Ad Pin
Pinterest Marketing Assignment
15 Topics
Leads Hack Tool
Optimize Profile
Why Use a Background Image
Design a Background Image
Add Information
Connect With People
Growth Hack Tool
Write an Article
Export Connections Information
Company Page
Advertising on LinkedIn
Set Content & Audience
Set Budget & Schedule
$50 Free LinkedIn Ad Credits
LinkedIn Marketing Assignment
13 Topics
Quora Introduction
Get Sales - Leads - Traffic
Content Ideas
Create Account
Optimize Profile
Company Page
Build a Question List
Promote Answers
Optimize Answers
Set Campaign
Set Ad Set
Create Ad & Dashboard
Quora Marketing Assignment
15 Topics
Find Customers
Create Account
Profile Image - Bio - Link
Header Photo
Follow Top Influencers
Hashtags
How to Get Followers
How to Communicate
Create a Poll
Get More Retweets
Analytics
Set Campaign
Set Ad Group
Dashboard
Twitter Marketing Assignment
10 Topics
The Big Secret
The Content That Goes on 7 Platforms
YouTube Content
Website Content
Quora Content
Twitter Content
Instagram Content
Facebook Content
Pinterest Content
Content Marketing Machine Assignment
1 Topic
Marketing Professional Explained
24 Topics
Freelance on UpWork Introduction
How to Get Approved
Create a Specialized Profile
Importance of Profile Photo
Profile Title Keywords
Choose a Profile Rate
Write Your Profile Overview
Use an Intro Video
Set Availability
Set Languages
Add Education
Work History
Create Your Portfolio
Select Skills & Expertise
Pre-packaged Projects
Testimonials
Certifications & Employment History
Get Paid & Tax Information
Find Qualified Jobs
Submit a Proposal
Write a Cover Letter
Proposal From Client's Perspective
Badge Criteria
Thank You!
142 Topics
WordPress Website Introduction
How to Use This Course
WordPress FAQ
Install WordPress Using Bluehost
Logging In
Navigating WordPress
Installing a WordPress Theme
Required Theme Plugins
Getting Started Assignment
Set Your Website Title
Set Your Home Page
Pages & Posts Editor: Introduction (Gutenberg)
Pages & Posts Editor: Blocks
Edit Your Home Page
Design Resources
Set Your Custom Menu
Publish Your Website
Write a Post
Customize Video Posts
Categories & Tags
Post Settings & Blog Design
Sidebar Design
Change Your Site Icon
Customize Your Footer
Make Your Website Mobile Friendly
Dashboard Cleanup
Building Your First Website Assignment
Plugins Introduction
How to Use Plugins
Backup Your Website
Secure Your Website
Website Analytics
Speed Up Your Website
Improve Search Rankings: Setup
Google Search Console
Improve Search Rankings: Posts
Block Spam
Contact Form
Track & Shorten Links
Email Opt-In: Business Email
Email Opt-In: Setup
Email Opt-In: Forms & Emails
Image Optimization & Compression
Plugins Assignment
Privacy Policy & GDPR
Create a Privacy Policy Page
Make Your Plugins GDPR Compliant
Cookie Consent
Add a Terms and Conditions Page
Privacy Policy & Terms of Service Assignment
Introduction Making Your Website Professional
Create Your Logo
Match Logo Into Favicon
Tailor Your Website
Copy Success
Start Here Page
Resources Page
Affiliate Marketing Links
Commenting System
Making Your Website Professional
Introduction Designing With Elementor
Elementor Settings
Home Page Pre-Design
Dashboard & Functions
Set Global Values: Fonts
Match Your Menu & Footer Fonts
Set Global Values: Colors
Match Your Menu & Footer Colors
Anatomy of Sections
Designing With Elementor Assignment
Home Page Design Background Part 1
Home Page Design Background Part 2
Title
Description
CTA Button
Social Proof
Email Opt-In Version 1 Part 1
Email Opt-In Version 1 Part 2
Email Opt-In Version 2
Showcase Section Part 1
Showcase Section Part 2
Scrolling Menu
Home Page Design Analysis
Elementor Home Page Design Assignment
Introduction: UI vs UX vs CX
Speed Test Your Website
Image Loading Speed
PNG to JPG Conversion
Eliminate Rendering-blocking JavaScript & CSS
Reduce Server Response Time
SSL & SiteLock CDN
SSL & CDN Compatibility
Cloudflare CDN
Home & Site URL Corrections
Leverage Browser Caching
Further Optimizations
Support
Mobile Design UX
Mobile Design UI
Tablet Design UX
Tablet Design UI
Optimizations Assignment
Design: Start Here Page - Template Editing
Design: Start Here Page - Adding Content
Design: Start Here Page - Templating Your Content
Design: Courses Page - ATF
Design: Courses Page - Column Design
Design: Courses Page - Column Template
Design: About Page
Design: Resources Page
Design: Resources Page Part 2
Design: Contact Page
After Designing
Elementor Templates & Customizations Assignment
WooCommerce Introduction
WooCommerce Basic Setup
Create a Simple Product
Remove the Sidebar
Create a Variable Product
Create a Service Product
Create a Digital Product
Create an Affiliate Product
Create a Grouped Product
Customize Shop Page
WooCommerce Settings
Add Taxes
Add Shipping
Add Payment Methods
Create a Coupon Code
Add Images to Categories
Fulfill Orders
WooCommerce Assignment
Blogging Introduction
Monetize With Ads
Google AdSense
Set Up Google AdSense
Set Up Auto Ads
Disappearing Ads Fix
Trending vs Evergreen Content
Guest Blogging
30 Blog Post Templates (With 120 Examples)
Blogging Assignment
32 Topics
Why 91% Don't Get Traffic
What Is SEO
Before Doing SEO
Keywords
Black Hat SEO vs White Hat SEO
On Page & Off Page SEO
SEO Ranking Factors
Google RankBrain
Dwell Time
Do Your Know The SEO System?
Keyword Research Explained
Different Types Of Keywords
Find Searched Keywords
Keyword Research Assignment
Find Keywords to Rank For
Get Content Ideas
Get Video Content Ideas
Spy On Competitors SEO
Content Ideas Assignment
Page Title SEO
On Page SEO That Works
Write Clickable Titles
Meta Description
Using Subheads
Related Keywords
Long Content
Update Your Content
Internal Links
Content Writing Assignment
Backlinks Explained
The Skyscraper Technique
Backlinks Assignment
1 Topic
Bonus Lecture
The Complete Digital Marketing Guide - 26 Courses in 1
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