In today’s society, there are a plethora of courses to choose from and finding the right postgraduate program to enrol in has become the challenge for the students. The decision to choose the postgraduate course depends upon the choice of your career in which you want to go or you interested.
What is an MBA in Digital Marketing? It is more than just learning the foundations of online applications. Through the coursework, students will learn business basics and further enhance their professional skills. In many programs, people get the opportunity to learn from well-known practitioners and professors from around the world. A master’s degree in this field dives deeply into integrated marketing strategies and enables students to hone the skills they learned as an undergraduate.
Real world simulations and exposure to the industry and corporate helps in adding to the theoretical curriculum of the program which ultimately helps the students gain a practical exposure and apply the theoretical knowledge in the best possible manner.
The degree does not specify any pre-requisite educational background to pursue the same. Hence people from any domain can pursue this course and covers subjects as Search Engine Optimisation (SEO); Search Engine Marketing (SEM); Social Media Marketing; E-marketing; Data Analytics; E-commerce etc.
Top premier B-schools like XIMB (Mumbai); Dr. D.Y. Patil Institute of MBA (Pune); Shiv Nadar University (Greater Noida); RVS Institute of Management (Tamil Nadu) and many more offer the course as a full time 2-year degree like MBA and faculties employed are from IIMs or ISB imparting knowledge of the best kind in the industry.
The course curriculum is similar to general MBA in the first year, however the specialization commences from second year with subjects like Marketing Management, Financial Management, Social Media Marketing, Web Analytics, E-Business Technologies, Consumer Behaviour, Internet Marketing Strategies.
The average annual course fee ranges anywhere between INR 17,000 to 7 lakhs depending upon the institute offering the course. The average salary offered for this course in India to successful graduates of the course ranges between INR 2 to 20 lakhs depending upon the candidate’s expertise in the field.
Digital marketing professionals may do the following roles –
- SEO Manager/Professional
- Project Manager
- Digital Business Marketer
- Content Marketer/Manager
- Digital Marketing Strategist
- Digital Marketing Consultant
- Social Media Manager
- Data Analytics Professional
When it comes to new age marketing, digital marketing stands out from the crowd and digital marketers are highly valued by employers. Hence, some of the prime recruiters in this field are MNCs, Media houses, Brand Management firms, Advertising Agencies, Market research firms, IT firms, Digital Marketing Agencies, and Startups.
MBA in digital marketing has been a relatively newer discipline of the MBA course. Although there is an existing healthy market for postgraduates in digital marketing and there is a good scope for development and growth as well. The digital platform is already a preferred platform that is being used for branding and selling of products and services by many brands.