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Wharton: Business Strategy from Wharton: Competitive Advantage by Edx
Learn how to develop and execute strategies to gain competitive advantage and improve your position in the marketplace.
Course Highlights
- Evaluate your strategic environment in the present and the future
- Identify the differences between organizational effectiveness and strategic positioning
- Map core and supporting activities of your firm and how they interact with each other
- Locate organizational barriers to strategy implementation and organizational change
- Engage in a strategic planning process that works
Skills you will learn!
Curriculum
6 Topics
What is strategy?
The difference between organizational effectiveness and strategy
The importance of tradeoffs
The value chain
Interactions among strategic choices
Mapping your firm’s activity system
5 Topics
The concept of “value”
Industry analysis
Willingness-to-pay and cost drivers for different customer segments
Your value proposition
Strategic Positioning
4 Topics
The origins of your firm’s strategy
Drivers of strategy evolution
Barriers to organizational change (perception knowledge motivation and coordination challenges)
Disruptive technological changes
5 Topics
Creating new strategic possibilities
Identifying conditions for success for each possibility
Designing empirical tests
Selecting strategic possibilities
Important shifts in mindsets
Wharton: Business Strategy from Wharton: Competitive Advantage
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