Fundamentals of Business Strategy by Futurelearn
Learn how to create an effective business strategy to achieve company objectives, a competitive advantage, and profitability.
Course Highlights
- Evaluate the strategic management theories, concepts and strategy within an organisation.
- Identify and plan for achievement of long-term company objectives, competitive advantage and business profitability.
- Apply strategy to the firm's business model.
- Explore the idealogy of strategy.
- Classify and utilise prescriptive strategy and emergent strategy.
- Identify strategic thinking and design-led thinking.
- Engage with decision making models.
- Discuss strategic frameworks and models.
- Identify dominant themes in strategy and strategic management.
- Assess a company's external environment, and the relevant components of a company's external environment.
- Apply the five forces framework and critical success factors.
- Practice strategic group analysis.
- Evaluate a company's resources, capabilities and competitiveness.
- Investigate a company's position and current strategy.
- Assess resources and capabilities.
- Apply the value chain and customer value proposition.
- Practice competitive strength assessments.
- Develop an organisation capable of good.
- Develop and execute strategy.
- Describe the five generic competitive strategies.
- Produce appropriate corporate strategy, which considers diversification.
- Assess business unit competitive strength using portfolio analysis.
- Develop and apply functional level strategy.
- Discuss globalising your strategy.
- Modify by advancing new retail and prepare for the future.
Skills you will learn!
Curriculum
4 Topics
Course welcome
Strategy defined part 1
Strategy defined part 2
End of Week 1 wrap up
5 Topics
Weekly welcome
Strategic management approaches part 1
Strategic management approaches part 2
Strategic management approaches part 3
End of Week 2 wrap up
5 Topics
Weekly welcome
Corporate planning part 1
Corporate planning part 2
Corporate planning part 3
End of Week 3 wrap up
6 Topics
Weekly welcome
Building your firm's business strategy part 1
Building your firm's business strategy part 2
Building strategy for the future part 1
Building strategy for the future part 2
End of course wrap up
Fundamentals of Business Strategy
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