Foundations of Business Strategy by Coursera
Course Highlights
- How to use the SWOT, competitor, and environmental analysis tools
- How to assess an industry's structure and how the competitive dynamics in an industry affect profitability
- How to complete a capabilities analysis and how to use this analysis to guide decision making
- How to analyze the advantages and disadvantages of four generic competitive positions
Skills you will learn!
Curriculum
17 Topics
An Introduction to Strategic Analysis
Strategic Analysis
The Strategist's Challenge
Fundamental Principle of Business Strategy
Competitive Markets
A Little Calculus
Two Perspectives on Economic Rents
Module Lessons
Strategist's Toolkit: SWOT Analysis
Strategist's Toolkit: Competitor Analysis
Strategist's Toolkit: Environmental Analysis
Course Overview
Course Requirements
Get to Know Your Classmates
Using the Discussion Forums
Begin the Competitive Position Assignment
Introduction to Strategic Analysis
12 Topics
Analyzing Industry Structure
Threat of Entry Part 1
Threat of Entry Part 2
Threat of Substitutes
Bargaining Power of Buyers Part 1
Bargaining Power of Buyers Part 2
Bargaining Power of Suppliers
Intensity of Rivalry
Module Lessons
Strategist's Toolkit: Five Forces Analysis
Reminder: Competitive Position Assignment
Analyzing Industry Structure
10 Topics
Analyzing Firm Capabilities
Value Chain
Alignment
Sustainability: Imitation
Sustainability: Durability
Building Capabilities
Module Lessons
Strategist's Toolkit: Capabilities Analysis
Reminder: Competitive Position Assignment
Analyzing Firm Capabilities
13 Topics
Determining Competitive Positioning
Generic Competitive Positions Part 1
Generic Competitive Positions Part 2
Mapping Competitive Positions
Which Position Is Best?
Module Lessons
Strategist's Toolkit: Strategy Maps
Assignment Overview
Assignment Rubric
Sample Assignment Submission
Determining Competitive Position
Peer Review Practice
Competitive Position Assignment
Foundations of Business Strategy
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