IIRF Online > Marketing > Marketing Analytics & Automation > Marketing Analytics > Web Analytics & Digital Marketing Analytics - Zero to Hero
Web Analytics & Digital Marketing Analytics - Zero to Hero by Udemy
Web Analytics course before Google Analytics - Guide & process blueprint for Web Analytics & Digital Marketing Analytics
Course Highlights
- Understand the fundamentals and process for web analytics to make their digital marketing better
- Understand what Google Analytics or other analytics tools provide without being tied to a tool.
- Demystify the common definitions in Web Analytics
- Understand the difference between Web Analytics and Digital Analytics
- Learn how to go full circle with Digital and Web Analytics
- Become confident in using Digital and Web Analytics skills on your resume
Skills you will learn!
Curriculum
4 Topics
Introduction
How Web Analytics works
Building Blocks of Web and Digital Analytics
Role of Digital Marketing and Web Analyst
8 Topics
Marketing Analytics process
Strategy for Web and Digital Analytics
Data and Tools
Reporting Analysis and Recommendations
Optimization
Next steps
Test your knowledge
Bonus Lecture
Web Analytics & Digital Marketing Analytics - Zero to Hero
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