IIRF Online > Marketing > Marketing Analytics & Automation > Marketing Analytics > ColumbiaX: Marketing Analytics
ColumbiaX: Marketing Analytics by Edx
Develop quantitative models that leverage business data to forecast sales and support important marketing decisions.
Course Highlights
- Demand forecasting using customer-base models and statistical approaches
- Market segmentation methods and best practices for identifying potential customer segments and focused targeting
- Computation of Customer Lifetime Value for analyzing customer, brand loyalty and forecasting revenue in the short and long run
- Factors to consider while designing and introducing new products to the market
- Calculating Optimal Pricing for products and services to get the best ROI
- Assessing Marketing ROI for making better and data-driven decisions
Skills you will learn!
Curriculum
ColumbiaX: Marketing Analytics
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