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Wharton: Marketing Analytics: Data Tools and Techniques by Edx
Learn how to measure, manage and analyze customer data to make effective marketing decisions.
Course Highlights
- Regression Analysis: modeling cause and effect
- Conjoint Analysis: valuing attributes and measuring preference
- Social Media Analytics
- New Techniques in Market Research
Skills you will learn!
Curriculum
Wharton: Marketing Analytics: Data Tools and Techniques
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