IIRF Online > Marketing > Marketing Analytics & Automation > Marketing Analytics > Web Analytics Course for Beginners
Web Analytics Course for Beginners by upGrad
This course captures the foundational knowledge on web analytics, ways to use different types of data analytics tools and insights on google analytics.
Skills you will learn!
Curriculum
3 Topics
What is Web Analytics?
Why Analyse Data?
Measurement Frameworks
5 Topics
Heat Maps & Scroll Tracking
Experimentation & Testing Tools
Qualitative Analysis
Competitive Analysis Tools
Web Analytics
5 Topics
Working of GA
GA Account Structure
Goals in GA
Types of GA Reports
Attribution Models
6 Topics
GA Homepage
Real-Time Reports
Audience Reports
Acquisition Reports
Behaviour Reports
Conversions Report
Web Analytics Course for Beginners
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