IIRF Online > Business > Other Business > Search Engine Optimization (SEO) > SEO Training Masterclass 2024: Beginner To Advanced SEO
SEO Training Masterclass 2024: Beginner To Advanced SEO by Udemy
Top SEO training! Get profitable SEO traffic! WordPress SEO, Yoast SEO, keyword research, on-page SEO, link building SEO
Course Highlights
- Most complete and thorough SEO course on the market
- Do SEO on your own for your website or as a freelancer
- Dominate Google search as well as other search platforms
- Personal help from a responsive and caring instructor
- Smart SEO strategies used only by very savvy marketers
- Rank almost any page in Google search
- Create a very good SEO strategy for your business
- Gain insight into how all search engines work: Google, YouTube, Amazon, mobile app stores and more
- Use different search engines mentioned above to your advantage to dominate everywhere on the web
- Learn SEO secrets and advanced strategies that no one talks about
- Go from a beginner to very intelligent about SEO
- Save thousands of dollars on hiring SEO consultants or agencies
- Learn WordPress SEO, Shopify SEO, and SEO for any other platform like Wix
Skills you will learn!
Curriculum
3 Topics
SEO course warm welcome and what to expect from the course
How to get real traffic and a real SEO boost with the help of this course
What Google wants us to focus on for SEO in 2024
19 Topics
Understanding search intent so you can capture the most lucrative traffic
Long-tail vs. short-tail and profitable keywords for best SEO results
Introduction to SEO keyword research & starting to do keyword research
Keyword research example & getting you more comfortable exploring SEO keywords
Keyword exercise to get many unique & original keywords that SEO tools don't
SEO keyword mapping and tracking your full list of SEO keywords
13 ways to get unique SEO keywords for your business
Keyword density tool: 2 great uses for SEO
Using Artificial Intelligence and ChatGPT to get creative SEO keywords
Course project for practicing SEO
Exercise question for practicing keyword research
Exercise question for practicing keyword research
Practical application of keywords from scratch - exercise
Keyword research exercise (music website) - answer one
Keyword research exercise (music website) - answer two
Practical project and future course updates
Keyword research quiz
Advanced keyword research quiz
Technical SEO coverage throughout this course
4 Topics
Section introduction to why it's necessary to use 3rd party SEO tools
Automatically translate your site rank in more languages & get more SEO traffic
Domain authority and a free tool for researching competition for organic SEO
SEOQuake SEO Chrome plugin to research competition
10 Topics
Setting up your Google Search Console (formerly Webmaster Tools) for SEO
In case your Google Search Console shows no data
Google crawler Google indexing and creating your sitemap.xml for SEO
Submitting new URLs and checking for page status and indexing for SEO
Where your pages are ranking and page/query performance in SEO
User experience section of Google Search Console
Google Core Web Vitals for SEO
Using the Google mobile friendliness for SEO check tool
Google Search Console exercise
Google Search Console exercise - answer
2 Topics
Common student question: does SEO work for my site technology?
Common student question: does buying expired domains with domain authority help?
16 Topics
On-page SEO section introduction
How to set up the Yoast plugin for SEO
How to set up title/description metas for regular blog post SEO
Writing enticing meta tags to increase Google SEO SERP clickthrough
Meta tag writing exercise
Meta tag writing exercise - answer
Meta tag writing exercise two
Meta tag writing exercise two - answer
Example of writing better meta tag and description in Shopify for Ecommerce
Meta titles quiz
CHECKLIST: Sales page conversion checklist to boost sales in addition to SEO
EXAMPLE of a sales page balancing SEO copywriting and conversion optimization
Attractive SEO copywriting exercise: residential cleaning business meta tags
Attractive SEO copywriting exercise - answer: cleaning business meta tags
Sales copywriting quiz
Advanced sales copywriting quiz
21 Topics
Introduction to further on-page SEO with elements that appear on your pages
Cornerstone SEO pages
The skyscraper method for SEO content
Interlink your own pages for an SEO boost
ADVANCED page interlinking: Strategy to boost your SEO
Creating a link to itself in HTML
Correct use of H1 and H2 tags
Title tooltip tag for SEO website usability sales conversion or email signups
Image ALT tag for SEO
How long should a page be for SEO
Google EAT SEO Google YMYL and what Google thinks is good content for SEO
Google Quality Guidelines for SEO: Good grammar on each page well-written etc
SEO KeywordOptimizer tool for on-page text optimization
Revive Old Posts plugin for social sharing scheduling & SEO boost
Avoid the error of keyword cannibalization and use keyword stemming
If you are doing SEO article writing for a client
How to begin using Google Docs for SEO article writing if you don't use it yet
On-page SEO strategy exercise
On-page SEO strategy exercise - answer
On-page SEO quiz
Advanced on-page SEO quiz
9 Topics
Artificial Intelligence for SEO - section introduction
Google forming the policy for AI-generated content
Logging into and creating an account in ChatGPT
Starting to use ChatGPT
Better editing and making any business writing more sophisticated
Starting to proofread a blog post with ChatGPT
Deep proofreading for emotional writing vs. sterile writing
Doing sales copywriting with Artificial Intelligence - AI
Should you have a blog for SEO?
4 Topics
Do keywords in domain or exact-match domains matter?
URL folder and page names structures for SEO
From Google about SEO impact of keywords in the URLs and how WordPress relates
URL SEO quiz
8 Topics
Section introduction: Google Analytics 4 for SEO
Diving a little deeper into Google Analytics 4
Setting up Google Analytics 4
How to connect GA4 to your website data stream
Demo of Google Analytics 4 for a Google website and custom reports
How to use the Google Search Console and Google Analytics together
SEO tools quiz
Advanced SEO tools quiz
7 Topics
Ways of dealing with thin or bad content and what's really duplicate
Finding pages to improve or delete by using the Google Search Console
Identifying and getting rid of bad pages
Ways to identify duplicate content
Finding duplicate content within your pages
Duplicate content quiz
Advanced duplicate content quiz
7 Topics
Registering for SEMRush
Finding a link to my site where my page was gone and fixing it to regain SEO
Finding citation opportunities
Finding old links and having ways to get many more links from those sites
Competitor link research for SEO
How my competitor got great links
Backlink audit to find toxic links to disavow
3 Topics
Off-site SEO section introduction
How to get citations and brand mentions for SEO
Using your industry-specific websites for SEO and citations
16 Topics
What to look for in a link that boosts SEO ranking
Do follow vs. no follow links for SEO
No-follow update and the new UGC and Sponsored attributes
Does linking out to other sites help SEO?
Creative strategy for using no-follow within your own website
Guest blogging for SEO
Guest blogging pitch script for SEO
How to get links on Wikipedia to boost SEO
Getting backlinks from product reviews
How to use Google Alerts to link-building
Disavowing bad links
Exercise for choosing where to get links
Exercise for choosing where to get links - answer
Exercise - reverse a pitch and turn it in it into a backlink
Exercise answer - reverse a pitch and turn it in it into a backlink
Off-page SEO quiz
6 Topics
Introduction to .edu link and which are good and bad
How to get edu links with internships
How to get .edu links with scholarships
Edu link exercise
Edu link exercise - answer
Backlinks from .edu sites quiz
4 Topics
Practical examples of SEO for different websites - section introduction
Practical SEO example and case study of how I would do SEO for a website of mine
Successful blog SEO example
SEO for Ecommerce
1 Topic
Don't fall for potential scams or bad services
10 Topics
Linkable asset for SEO to make your link-building easier
Link-begging script example you can use to get links for SEO
How to get backlinks for SEO from events
How to use events to build links
RadioGuestList for link building
HARO for link building and publicity
Linkbuilding exercise
Linkbulding exercise - answers
Link-building quiz
Advanced link-building quiz
4 Topics
Introduction to link building with memes
How to begin finding viral memes to post on your social media
How to create your own image memes in minutes and for free
How to create your own gifs to go viral
17 Topics
Press release section introduction
Which situations are press releases for?
Starting to write the press release with the title
Subtitle for your press release
Writing the press release as a story and to add keywords
If journalists copy and paste your press release how will it impact your SEO?
Example of PLR licensing service press release
Example for a book release
Submitting the press release
20 websites to promote press releases
Results
Press release exercise
Press release exercise - answer
Press release exercise two
Press release exercise two - answer
Press release quiz
Advanced press release quiz
1 Topic
SEO ranking factor myths from Google staff
11 Topics
Smart non-Google SEO. No this IS NOT about Yahoo or Bing
NEW! SEO thumbnail and logo secret with case study
Recommending your own products to get them recommended - beyond just SEO
6-figure client recommendation algorithm case study - beyond just SEO
Recommending other products alongside yours promoted next to them - beyond SEO
How to work up to getting all the great reviews and engagement - beyond just SEO
Marketplace SEO exercise
Marketplace SEO exercise - answer
Marketplace SEO exercise - answer two
Algorithm quiz
Advanced non-Google SEO quiz
8 Topics
Introduction to local SEO for inbound marketing
Anatomy of a local SEO search result to see if as Google or as an SEO marketer
How to get on the Google map SEO search results
Ranking for local SEO searches through local business listing directories
Last words on local SEO and doing local SEO anywhere else in the world
Local SEO exercise
Local SEO exercise - answer
Local SEO quiz
5 Topics
Google SEO penalty section introduction - don't fall into these SEO penalties!
SEO penalty: Panda
SEO penalty: Penguin
More different penalties
Google penalty quiz
11 Topics
Voice SEO section introduction
Types of devices for voice SEO
Answer box SEO with FAQ pages to rank different kinds of businesses
A more detailed content strategy beyond the FAQ - voice SEO
Example of voice SEO for local business
CNET page with all the things you can search for using "OK Google" - voice SEO
Search result position zero: Two important things to know about answer box SEO
Google voice SEO - exercise
Google voice SEO exercise - answer
Google voice quiz
Advanced Google voice quiz
26 Topics
Site speed section introduction and how it impacts SEO
Results of how my site's SEO ranking jumped after boosting site speed load
Let's begin analysis of your site with these 3 free site speed analysis tools
Critical Rendering Path and how it impacts page elements load speed and SEO
Explaining Core Web Vitals acronyms: LCP FID INP CLS
How to watch the next videos
Caching plugins for WordPress - helps with site speed and SEO
Another website speed plugin to speed up WordPress even more
Result in traffic weeks after optimizing my site speed to a 90+ score
Case study of reducing image size issues to boost site speed and SEO
Reducing image size to help site load speed and SEO
Case study and immediate results of taking out unused CSS from a page
Finding unused CSS and removing unused CSS to improve page speed for SEO
Speeding up the site with JavaScript loading optimizations
"Minifying" CSS html and JavaScript file sizes - helps site load speed and SEO
Enabling compression to boost site speed and SEO
JavaScript defer and async tags
Last changes to speed up loading of YouTube and images
Shopify bad results due to 3rd party CSS and JS
Page optimization prioritization strategy for SEO
Site speed exercise
Site speed exercise - answer
Site speed exercise two
Site speed exercise two - answer
Site load speed quiz
Advanced load speed quiz
8 Topics
Section introduction - speed boost by migrating to fast hosting
Types of hosting: shared hosting vs. cloud hosting vs. managed hosting
Creating an account in 10Web
If you only have a domain - how to connect the domain to 10Web hosting
First steps to migrate my website from old slow hosting to 10Web
Transferring domain nameservers from the original domain registrar
Troubleshooting an issue with SSL certificates
Showing: Grade A-100 for website speed and site fully loads in 0.7 seconds
3 Topics
Section introduction - getting a domain name and a website
How to choose a domain name
How to get a free domain name and cheap hosting
10 Topics
Introduction to Image SEO section
Explaining the Google image search SEO
Setting your image path folders to have the right keywords for SEO
Best practices for your IMG tag for SEO and boosting conversion
ADVANCED: Image SEO strategy for branding sales and SEO boost
Image dimensions for social media posting - helps SEO
Image SEO exercise
Image SEO exercise - answer
Google image SEO quiz
Advanced Google image SEO quiz
14 Topics
Section introduction: Making all 10 Google SEO results promote your business
Google map SEO with Google My Business (previously Google Local)
Getting YouTube videos to rank in Google search for SEO
Amazon or other eCommerce websites for SEO
Facebook page for SEO
Twitter profile can be used for SEO
Slideshare can rank in SEO
Quora pages can rank in Google SEO
Publicity mentions can rank in Google SEO
Google news
Multiple pages in Google Top-10 results - exercise
Multiple pages in Google Top-10 results - exercise answer
Google SEO ranking multiple pages in top-10 quiz
Google SEO ranking multiple pages in top-10 advanced quiz
5 Topics
Introduction to Rich Snippets SEO section
Rich snippets vs. Featured snippets for SEO
Setting expectations: How long it will take for rich snippets to show up SEO
Structured data markup helper for non-developers and developers
Rich snippets quiz
1 Topic
SEO Audit (applicable whether you are doing WordPress SEO or Shopify SEO)
16 Topics
Freelancing with SEO on Fiverr - section introduction
SEO job interview questions and common questions for SEO freelancers
How many gigs to create and how leveling up works on Fiverr
How to apply to become a seller on Fiverr
The goal for how your Fiverr freelancing profile should appear
Introduction to Fiverr SEO
How to quickly get a gig to rank well in Fiverr
Ranking fluctuations
Copywriting for title which can help you make your Fiverr gigs more attractive
Copywriting for your Fiverr freelancing gig description
Example of writing a gig description
Making people buy your gig-extras
Consumables next-gig up-sell strategy or gig-carousel
Example of a freelancer who makes thousands of dollars per client that I hire
Fiverr vs. UpWork (why I prefer freelancing on Fiverr)
Fiverr quiz
14 Topics
SEO agency section introduction
Overview of marketing strategies so you can fit each into your marketing
Your positioning and differentiation
Agency website conversion checklist
CHECKLIST to build credibility and branding outside of your website
Basic agency keywords
D7LeadFinder lead generation tool introduction
D7LeadFinder results
Using FindThatLead browser extension for LinkedIn using Chrome to get emails
LinkedIn connection message template to immediately compel and interest people
LinkedIn welcome message template
SEO agency exercise
SEO agency exercise - answer
Agency quiz
3 Topics
Course certificate: How to get it if you need it
Congratulations! Thank you for being a great student! And some parting words.
Bonus lecture - next steps
SEO Training Masterclass 2024: Beginner To Advanced SEO
Related Search Engine Optimization (SEO) Courses
.webp)
Thank You!
Your review has been submitted successfully.