IIRF Online > Business > Other Business > Search Engine Optimization (SEO) > Introduction to Google SEO
Introduction to Google SEO by Coursera
Course Highlights
- Explore the evolving world of SEO: Understand why a career in SEO is rewarding and how it can set you up for long-term success in digital marketing.
- Get familiar with key updates in Google's algorithms and learn practical tips for assessing traffic drops and avoiding penalties.
- Improve site's visibility: Gain insights into how factors such as core web vitals, EEAT, and rich results shape search rankings and user experience.
- Build user-first SEO strategies: Learn the importance of creating user personas as a foundation for successful SEO research and content planning.
Skills you will learn!
Curriculum
17 Topics
Course Introduction
Introduction to Google SEO
SEO as a Career
SEO in Non-SEO Specific Roles
How Search Engines Work
Search Engine Evolution
3 Key Areas of SEO
A Note from UC Davis
SEO Career Advice
Why a Career in SEO?
Timeline of Google Search
Evolution of SEO
Introduction to Google SEO Quiz
Building Your Expertise as an SEO
Learning Goals
Building a Successful Career in SEO
Building Your Expertise as an SEO (Optional)
7 Topics
5 Best Practices for SEO
Algorithm Updates: History Part 1
Algorithm Updates: Important Algorithms Part 2
SEO Resources (Optional)
Introduction to Search Engine Algorithms
Current SEO Best Practices Quiz
Your SEO Approach
23 Topics
SEO of Today Tomorrow and Beyond
Core Web Vitals
EEAT & YMYL Part 1
EEAT & YMYL Part 2
Featured Snippets and Rich Snippets
Rich Results and Structured Data Part 1
Rich Results and Structured Data Part 2
The Ever-Changing Appearance of Search Results
AI Overviews (AIO)
How Does Branding Influence Website Rank?
Core Web Vitals
EEAT & YMYL
Featured Snippets and Rich Results
BERT
Strengthening Your Keyword Strategy
How Branding and SEO Work Together
SEO of Today Tomorrow and Beyond Quiz
EEAT Site Evaluation
Search Appearance Audit
SEO of Today Tomorrow and Beyond
EEAT Site Evaluation (Optional)
Search Appearance Audit (Optional)
Poll Family & Friends
14 Topics
Your Audience and Building Personas
Persona Development
Marketing to Your Persona
Understanding User Intent and Its Role in Persona Creation
Crafting Your Buyer Persona Part 1
Crafting Your Buyer Persona Part 2
Course Summary
Persona Development
Your Audience and Building Personas Quiz
Your Audience and Building Personas
Buyer's Persona
Your Audience and Building Personas (Optional)
Buyer's Persona (Optional)
Self-Reflection
Introduction to Google SEO
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