IIRF Online > Business > Other Business > Search Engine Optimization (SEO) > Complete SEO Guide to Ranking Local Business Websites
Complete SEO Guide to Ranking Local Business Websites by Udemy
Watch over my shoulder as I redesign and rank a real live client local business website on the 1st page of Google
Course Highlights
- Rank a local business website on the first page of Google
- Understand the entire local SEO process from start to finish
- Identify the best, most profitable keywords for local businesses
- Properly optimize a local website for maximum SEO benefit
- Find and obtain high quality back links and specific local business back link opportunities
- Build quality citations for fast ranking in the Google local pack
Skills you will learn!
Curriculum
4 Topics
Why You Should Take This Course & What You'll Be Able To Do By The End
Accessing Support & Resources from Instructor
SEO Tools
How to SAVE Money on Lots of Digital Marketing Tools
7 Topics
Section Intro: Getting Organized Before Starting The Project
Business Info to Collect + Considerations BEFORE Starting SEO
Download This Spreadsheet To Track Data And Stay Organized
An Introduction To The Site We'll Be Ranking The Client's Goals & Site Health
Knowing Your Target Audience & Website Goals
3+ Accounts to Set-Up BEFORE Starting SEO
Google's Local SEO Ranking Factors
5 Topics
Section intro: Understanding The Health of a Website & Maintaining Rankings
How to Keep Current Search Engine Rankings During the Redesign Process
Knowing Your Back Link Profile URL Structure and Using 301 Redirects
How to Monitor A Site After A Redesign To Watch For Any Problems
Questions to Ask To Ensure You Keep Your Current SEO Rankings
3 Topics
Introduction to Competition Analysis
How & Why To Find Your Top Online Competitors
List of Competition Analysis Tools
6 Topics
Performing Proper Keyword Research to Ensure Your SEO Success
Using the 5-Step Keyword Research process
Finding Keywords You Are Already Ranking For & Tools To Find More Local Keywords
Researching Your Competitor's Keywords
Selecting Final Keywords & How Much Traffic Do You Really Need?
Determining how easily we can rank for specific keywords
4 Topics
Section intro: the importance of website content in your overall SEO
Creating a content development plan & Content writing tools and reso
What to write about
Implementing An Internal Linking Structure
7 Topics
Section Intro: Designing The Website While Keeping SEO In Mind
Getting Design Inspiration. Do You Deserve To Be On Page 1?
Using An Existing Theme Or Designing Your Own (And What I'll Be Doing)
Setting up a demo site
How to ask Google not to index your demo site while you work (in WordPress)
Creating Location Specific Pages (And Exactly What To Include)
Creating initial pages using a good URL structure & where to use key
15 Topics
Planning For Your SEO Audit & Auditing Your Competitors
Geotagging Website Images
Geotagging Local Business Videos
Additional Information to Add to Your Images
What Is Schema Why You Should Use It & How To Test Your Site For It
How To Implement Schema On Your Local Website
Additional Schema Markup To Use For Local Business Websites
Schema Code Examples
Setting a preferred URL
The factors that impact your website speed how to test for speed an
Relationship Between Page Speed and Hosting
Duplicate content & images
XML Sitemaps
Responsive / Mobile Friendly Website Test
On-Page Optimization Resources
4 Topics
Website Launch Update on Site Design & Client Feedback
How to Track Your Website's Search Rankings
List of Position / Rank Tracker Tools
How To Track The Impact of Your Website Redesign
3 Topics
The Website Has Been Relaunched. Here Are The Very Next Steps
The Website is Fully Optimized. Now What?
The Benefits of Optimizing a Business Google My Business Page
3 Topics
How to Determine If Your Business Is Already Listed
Adding Your Business If It's Not Already Listed
Google's Guidelines for Listing on Google My Business
5 Topics
What We're Going to Cover
The Google My Business Dashboard Overview
How to Correctly Optimize Your Google My Business Page - Part 1
How to Correctly Optimize Your Google My Business Page - Part 2
How to Handle Businesses With Multiple Locations
18 Topics
What We're Going to Cover
Where You Will Rank in the Top 20 Listings
The Importance of Citations
Citations vs Links: Understanding The Difference
How Many Citations Do You Need?
Find Out Where Your Business Is Listed & If It's Listed Correctly
Where to Find Citations
Where to Find & Track More Citations Inexpensively
How & Why To Track Your Citation Efforts
94 Top US Citation Sources
60 Top UK Citation Sources
53 Top Australia Citation Sources
42 Top Canada Citation Sources
25 Top Netherlands Citation Sources
Citation Sources By Professions
Which Sites Should You Get Citations From First?
The Importance of Site Structure
How to Determine How Competitive a Niche Is
9 Topics
What We're Going to Cover
The Difference Reviews Can Make On Your Ranking Position
How Many Reviews Do You Need?
The Quickest and Easiest Way to Get Reviews
How to Indirectly Ask Customers for Reviews
The Direct 'Leave a Review' Link
Showing Off Your Reviews to Entice New Reviewers
Rewarding Your Reviewers (Unexpectedly)
Responding to Reviews
6 Topics
What We're Going to Cover
What to Do When Your Rankings Are Not Improving
Common Mistakes When Ranking in the Local Pack
How to Track Your Rankings
Where to Get Support From Google
How Long Should It Take to Rank in the Google Local Pack?
4 Topics
What We're Going to Cover
Options for Selling Google Local Pack Rankings
Companies to Outsource Google Local Pack Ranking Services
Quick Trick For Working With Clients In Other Countries
12 Topics
The importance of back links and how to build the right tracking
Importance of Backlinks Building the Right Ones and How To Track Them
What Back Links Does Your Site Already Have? Where Should You Start Back Linking
Using Coupons to Attract Links & Traffic
Finding Industry Relevant Links
List of Back Link Analysis and Link Outreach Tools
Which pages to build back links to and how to do it correctly
5+ Ways to Gain New Back Links For Local Businesses
Creative Trick For Acquiring Back Links From Similar Businesses
The Testimonials Back Link Trick
Two Types of Links That Are Often Overlooked
Searches to Use For Local Business Opportunities - DOWNLOAD & USE
6 Topics
Google Algorithm Changes That Affect Local Search (& How To Avoid Penalties)
Getting Admin Access To Client Accounts
.htaccess Code for 301 Redirects
Let's Continue Learning Together
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