Course Highlights
  • The fundamentals of SEO
  • How to reach your target market
  • How to optimise your social media strategy
  • Content development and copywriting
Curriculum

8 Topics
Introduction to Digital Marketing
Tracking and Measuring Marketing Efforts
Reaching the Target Market
Content Development and Copywriting
Free Digital Marketing Options
The World of Google Ads
Paid Social Media Marketing
Creating a Digital Strategy

8 Topics
Content Development and Copywriting
Video Content and Advertising
Email Marketing
Influencer and Affiliate Marketing
Facebook Business Manager
Planning a Google Search Campaign
Implementing a Search Campaign Part 1
Implementing a Search Campaign Part 2

8 Topics
The Importance of Mobile - The Dominant Device
Video Content and Advertising
Email Marketing
Influencer and Affiliate Marketing
Facebook Business Manager - Campaign Creation
Planning a Google Search Campaign
Implementing a Google Search Campaign Part 1
Implementing a Google Search Campaign Part 2

1 Topic
Module summary coming soon!

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