IIRF Online > Marketing > Product Marketing > Product Management > Product Management: Understanding the Market
Product Management: Understanding the Market by upGrad
Helps you understand key business components, estimate market size, apply PESTLE and Porter's Five Forces, analyze competition, and perform a SWOT analysis
Skills you will learn!
Curriculum
4 Topics
Analyze Market Size & Opportunities
Porter's Five Forces for Analysis
Apply PESTLE to Businesses
Estimate Demand for Products/Services
4 Topics
Apply diverge method
Apply converge method
Use perceptual map
Mystery Shopping
Product Management: Understanding the Market
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