Product Management Essentials by Coursera
Course Highlights
- Discover the roles and responsibilities of the product manager.
- Understand how innovative product teams are organized and managed.
- Explore marketing challenges, common marketing mistakes, knowing your customer, and rethinking the 4P's of marketing.
- Examine how to develop customers, solve customer problems, segment markets, and expand your market.
Skills you will learn!
Curriculum
6 Topics
Introducing Our Course
Welcome to Product Management Essentials
What You'll Learn
Meet Dr. James V. Green
Connect with Your Classmates
Explore the Specialization in Product Ideation Design and Management
17 Topics
Roles and Responsibilities of the Product Manager
What Do Product Managers Do?
Product vs Project vs Program
Types of Product Managers
How to Become a Product Manager
Overview
The Product-Development Life Cycle: Finding and Planning
The Product-Development Life Cycle: Designing
The Product-Development Life Cycle: Building
The Product-Development Life Cycle: Sharing
The Product-Development Life Cycle: Assessing
Overview
Overview
Careers in Product Management
Sharetribe
Roles and Responsibilities of the Product Manager
Roles and Responsibilities of the Product Manager
26 Topics
Managing Innovative Product Teams
Organizing and Managing a Product Team
Overview
5C Analysis
Creating an Opportunity Hypothesis
Validating the Hypothesis
Creating the Product Requirements Document (PRD)
Overview
What is User Experience Design?
Product Managers vs Designers
The Design Process
Usability Testing
Dieter Rams’ 10 Principles of Good Design
Overview
Product/Engineering Relationships
Software Development Methodologies
Waterfall Development
Agile Development
Scrum
Kanban
Overview
Top Roadmapping Tools
Top Prototyping Tools
Top Sprint Tools
Managing Innovative Product Teams
Managing Innovative Product Teams
18 Topics
Market Development and Commercialization
Marketing Challenges
Common Marketing Mistakes
Know Your Customer
Rethinking the 4Ps of Marketing
Revisiting Customer Development
Highlights from the Customer Development Manifesto
Market Type and Marketing
How Market Type Affects Marketing Strategy
The Basics of Crossing the Chasm
Solving Customer Problems
Segmenting the Market
Expanding Your Market
Overview
Congratulations!
Explore the Specialization in Product Ideation Design and Management
Market Development and Commercialization
New Discussion Prompt
Product Management Essentials
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