Product Management Essentials by Futurelearn
Develop your skills to successfully take products through the product development process, from design to launch and beyond.
Course Highlights
- Classify product management and its various components as a critical business concept
- Discuss the elements and value of product design and development
- Identify product launch strategies and various marketing funnels to achieve launch goals
- Explain and utilise success metrics for implementing valuable product performance.
Skills you will learn!
Curriculum
3 Topics
What is product management?
Introduction to products
Getting your product out there
3 Topics
Understanding product design to build successful products
Effective product design for valuable products
Conceptualising effective products with value
3 Topics
Introduction to a product launch
What is product marketing?
Launching your product to the market
3 Topics
Introduction to product improvement
Types of metrics to measure performance
Customer feedback mechanisms for product improvement
Product Management Essentials
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