Course Highlights
  • Classify product management and its various components as a critical business concept
  • Discuss the elements and value of product design and development
  • Identify product launch strategies and various marketing funnels to achieve launch goals
  • Explain and utilise success metrics for implementing valuable product performance.
Curriculum

3 Topics
What is product management?
Introduction to products
Getting your product out there

3 Topics
Understanding product design to build successful products
Effective product design for valuable products
Conceptualising effective products with value

3 Topics
Introduction to a product launch
What is product marketing?
Launching your product to the market

3 Topics
Introduction to product improvement
Types of metrics to measure performance
Customer feedback mechanisms for product improvement

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Product Management Essentials

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