Product Management 101 by Udemy
Learn to become a more strategic product manager - and have a greater impact on your company and your products
Course Highlights
- Learn the best practices of the work of product management - spanning market intelligence, strategy, new product development, and lifecycle management
- Take strong steps toward becoming a more strategic (and impactful) product manager
- Sample the breadth of product management including software, hardware, services, and analytics
- Learn to be leaner, faster, and more experimental
Skills you will learn!
Curriculum
3 Topics
Course introduction
Our purpose and work as product managers
Ambition impact and excellence as a product manager
22 Topics
Motive company example and your challenge
We want deep customer insight
Interview our customers: The basics
Interview our customers: Step-by-step
Practice Activity: Customer interviews with Steelcase
Capture customer insight with personas
Analyze customer needs with the Kano model
Practice Activity: Reedsy & the Kano Model
Deep customer insight with Motive and Steelcase
Customer analysis
Analyze our markets with needs-based segmentation
Practice Activity: LinkedIn market segments
Describe our market segments
Size our market segments
Market analysis
Why we analyze our competitors
Analyzing direct competition: market share and trends
Competitors' strategy and go-to-market
Competitive product comparisons
Competitive positioning
Disruptive technologies: autonomous vehicles and GenAI
Competitive analysis and disruptive technology
6 Topics
Product strategy: the basics
Product vision and objectives
Practice Activity: Product vision and objectives
Crafting a product strategy: 4 steps
Tracking a strategy
Strategy development
21 Topics
Prioritization
Roadmapping
Objectives and key results (OKRs)
Practice Activity: Objective and key results (OKRs) with eBird
Development buckets
Practice Activity: Development buckets with Radley Robots
Prioritized backlog
Prioritization and roadmapping
Discovery and delivery
Practice Activity: Discovery & delivery with Big Agnes tents
Stage-gates
Testing product concepts
Testing product concepts: examples
Product analytics - software
Product analytics - hardware
Product experiments
The new flavors of product management
Discovery and delivery
Launch
Excellent new product launches: examples
Launch
30 Topics
Positioning and communication
Value proposition
Practice Activity: Create a value proposition
Benefit trees
Positioning and communication
Pricing
3C's of pricing
SaaS pricing (software-as-a-service)
Pricing step-by-step
Practice Activity: LinkedIn pricing
Pricing
Sales support
Activity: Working with sales teams
Sales enablement tools
Training deal support and view-from-the-field
Sales support
Sales channels
Practice Activity: HP sales channels
Finding and refining sales channels
Sales channels
Product support
Product support with Kobo360 and Sendy
Product support
Finding growth
Practice Activity: Finding growth
Product-led growth
Growth case study: Udemy
Finding growth
Obsolescence
Obsolescence
3 Topics
7 big themes from the course
Course wrap-up
Bonus lecture: Customer interview example
Product Management 101
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