IIRF Online > Business > Other Business > Search Engine Optimization (SEO) > Google SEO Fundamentals
Google SEO Fundamentals by Coursera
Course Highlights
- Complete a competitive analysis on a webpage
- Interpret brand recognition through social media
- Create sitemaps and robot.txt files, plan redirects, and manage site errors
- Use a variety of SEO tools to conduct an audience analysis and develop personas of your ideal buyer
Skills you will learn!
Curriculum
21 Topics
Course Introduction
Introduction to On-page SEO
Key Areas of SEO
Meta Data and Meta Tags
Title Tags 101
Meta Descriptions Help Too!
A Note About Meta Keywords
URL Optimization
How to Use Heading Tags
Creating and Optimizing Unique Content
Analyzing a Website Using a Web Crawler
A Note from UC Davis
On-Page SEO: The Definitive Guide
Blame the Meta Keywords Tag
On-page SEO Review
Title Tags Assignment
Meta Description Analysis
Heading Tag Recommendations Assignment
Critiquing a Sites Content
On-Page Elements Assignment
Using On-page SEO tactics
10 Topics
Introduction to Off-page SEO
Off-site SEO Elements
Who is Linking to Your Content?
Social Media: Help or Hinder?
Growing Popularity & Links
How Social Media Helps SEO
Off-site SEO Review
Social Media Assignment
Link Building
Using Off-page Tactics
13 Topics
Introduction to Technical SEO
Laying the Structural Foundation With Technical SEO
HTML Sitemap vs. XML Sitemap
The robots.txt File Protocol
Overcoming Pesky Error Codes
Redirects 101
404 Pages Best Practices
8 Technical SEO Tools You Should Be Using Today
Optional: Art of SEO
Technical SEO Review
Create a Sitemap Assignment
robots.txt Files Assignment
Technical SEO
10 Topics
Keyword Theory & Research Introduction
Choosing the Right Keywords
Stages of Search
Heads Tails and Long Tail Keywords
The Science of How Users Conduct Searches
Course Summary and Wrap-up
Optional: The Art of SEO
Keyword Theory & Research Review
Analyzing Website Rankings and Recommendations to Improve Its Position
Keyword Research & Audience Analysis
Google SEO Fundamentals
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