Course Highlights
  • Evaluate the strategic management theories, concepts and strategy within an organisation.
  • Identify and plan for achievement of long-term company objectives, competitive advantage and business profitability.
  • Apply strategy to the firm's business model.
  • Explore the idealogy of strategy.
  • Classify and utilise prescriptive strategy and emergent strategy.
  • Identify strategic thinking and design-led thinking.
  • Engage with decision making models.
  • Discuss strategic frameworks and models.
  • Identify dominant themes in strategy and strategic management.
  • Assess a company's external environment, and the relevant components of a company's external environment.
  • Apply the five forces framework and critical success factors.
  • Practice strategic group analysis.
  • Evaluate a company's resources, capabilities and competitiveness.
  • Investigate a company's position and current strategy.
  • Assess resources and capabilities.
  • Apply the value chain and customer value proposition.
  • Practice competitive strength assessments.
  • Develop an organisation capable of good.
  • Develop and execute strategy.
  • Describe the five generic competitive strategies.
  • Produce appropriate corporate strategy, which considers diversification.
  • Assess business unit competitive strength using portfolio analysis.
  • Develop and apply functional level strategy.
  • Discuss globalising your strategy.
  • Modify by advancing new retail and prepare for the future.
Curriculum

4 Topics
Course welcome
Strategy defined part 1
Strategy defined part 2
End of Week 1 wrap up

5 Topics
Weekly welcome
Strategic management approaches part 1
Strategic management approaches part 2
Strategic management approaches part 3
End of Week 2 wrap up

5 Topics
Weekly welcome
Corporate planning part 1
Corporate planning part 2
Corporate planning part 3
End of Week 3 wrap up

6 Topics
Weekly welcome
Building your firm's business strategy part 1
Building your firm's business strategy part 2
Building strategy for the future part 1
Building strategy for the future part 2
End of course wrap up

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Fundamentals of Business Strategy

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