IIRF Online > Business > Other Business > Search Engine Optimization (SEO) > Complete SEO Training With Top SEO Expert Peter Kent!
Complete SEO Training With Top SEO Expert Peter Kent! by Udemy
Win The SEO Game & Dominate The Search Engines With the Author of Best-Selling Search Engine Optimization for Dummies.
Course Highlights
- An understanding of how to rank a Web site high up in the major search engines using SEO
- The knowledge you need to do the SEO work yourself or supervise an SEO optimization team or outside SEO firm.
Skills you will learn!
Curriculum
3 Topics
Welcome
What Does This Course Cover?
What You Should Know Before You Start
9 Topics
What We'll Cover
Keywords: a Channel to Your Prospects
Brainstorming Your Keywords
Brainstorming Your Keywords
PLEASE READ - Changes to Google Keyword Planner
Update: Google AdWords Keyword Planner
Using Keyword Analysis Tools
Links from: Using Keyword Analysis Tools
Planning Keyword Strategies
15 Topics
What We'll Cover
SEO Starts Before You Build
Choosing a Viable Domain Name
Links from: Choosing a Viable Domain Name
Choosing the Right Host
Links from: Choosing the Right Host
Choosing the Right Development Tool
Why You Need TLS and a Mobile-Ready Site
Secure Sites - Becoming More Important
Links from: Why You Need TLS and a Mobile-Ready Site Tuesday June 2 2015
Why You Need TLS and a Mobile-Ready Site
Avoiding Things That Hurt SEO
It's Not Just About SEO
Links from: It's Not Just About SEO
Who is Building the Site?
7 Topics
What We'll Cover
Is Your Site Already Indexed?
IMPORTANT UPDATE ABOUT YAHOO!
Why Your Site May Not Be Indexed
Links from: Why Your Site May Not Be Indexed
Understanding the Search Results
Links from: Understanding the Search Results
9 Topics
What We'll Cover
Content is Not King! (But it Is Very Important)
You Need High Quality Content
Creating (or Buying) Content
Links from: Creating (or Buying) Content
More Sources of Content
Links from: More Sources of Content
User-Generated Content
Duplicate Content: Can it Hurt?
11 Topics
What We'll Cover
URLs
URLs
Title Tags
Title Tags
Keywords Tag
Links from: Keywords Tag
Description Tag
Description Tags
Other Meta Tags
Links from: Other Meta Tags
7 Topics
What We'll Cover
Heading Tags
Heading Tags
Body Text
Images
Internal Links
"Link Blocks"
5 Topics
What We'll Cover
"What We Do" Paragraphs
robots.txt & the robots Meta Tag
Links from: robots.txt & the robots Meta Tag
HTML Sitemaps
10 Topics
What We'll Cover
How Structured Data Markup Can Boost Your Pages
Links from: How Structured Data Markup Can Boost Your Pages
Picking a Markup Format
Links from: Picking a Markup Format
Using Markup Tools
Links from: Using Markup Tools - And IMPORTANT NOTE
Customizing Your Google Search Results with Markup
Links from: Customizing Your Google Search Results with Markup
UPDATE: Structured Data Markup Increasing in Importance!
11 Topics
What We'll Cover
The (Worthless) “Submit Your URLs” Pages
Links from: The (Worthless) “Submit Your URLs” Pages
Gotta Have Links!
Creating XML Sitemaps
Links from: Creating XML Sitemaps
Referencing the Sitemap in robots.txt & Pinging the Search Engines
Submitting Your Sitemap via Webmaster Accounts
Links from: Submitting Your Sitemap via Webmaster Accounts
Submitting URLs through Webmaster Accounts
Links from: Submitting URLs through Webmaster Accounts
9 Topics
What We'll Cover
Search Engines vs. Search Directories
How Directories Help You
Submitting to DMOZ.org ... Removed!
Finding More Directories
Links from: Finding More Directories
Links from: Registering Your Site and Submitting Your Sitemap to Google Sunday
When You're Asked to Pay
Links from: When You’re Asked to Pay
11 Topics
What We'll Cover
What Webmaster Consoles Do For You
Registering Your Site and Submitting Your Sitemap to Google
Google Console Setup
Update! The Google Console Search Appearance Area (Sitelinks)
The Google Console Search Appearance Area
The Google Search Traffic Area
UPDATE to The Google Console Index Area
The Google Console Index Area
The Google Console Crawl Area
The Google Console Security Issues Resources & Settings
12 Topics
What We'll Cover
Dissecting Local-Search & Map Results
Links from: Dissecting Local-Search & Map Results
How the Search Engines Know Where You Are
Links from: How the Search Engines Know Where You Are
“Localizing” Your Pages
Links from: “Localizing” Your Pages
Grabbing Control of Your Business Listing
Links from: Grabbing Control of Your Business Listing
Further “Localization” Techniques
Links from: Further “Localization” Techniques
Finding Local-Focus Directories
6 Topics
What We'll Cover
The Most Important (and Difficult) Part of SEO
How Google Revolutionized Search with Link Analysis
Links from: How Google Revolutionized Search with Link Analysis
Five Ways Links Help You
Two Types of Links: “Real” vs. “Fake”
9 Topics
What We'll Cover
Understanding PageRank
Links from: Understanding PageRank
Finding Pseudo PageRanks
Links from: Finding Pseudo PageRanks
Understanding TrustRank
Links from: Understanding TrustRank
The Anatomy of a Link
nofollow Links
7 Topics
What We'll Cover
Putting Keywords into the Anchor Text
Googlebomb Lives
Links from: Googlebomb Lives
More Good Things for Links
A "Natural" Link Profile
What to Watch For: a Linking Summary
9 Topics
What We'll Cover
The 1st Place to Look: "Low Hanging Fruit"
Link Analysis Tools: Who Links to Your Competitors?
Links from: Link Analysis Tools: Discovering Who Links to Your Competitors
Performing a Link Analysis with Majestic
Links from: Performing a Link Analysis with Majestic
Social Networking Links
Low Value/No Value Links
Links from: Low Value/No Value Links
7 Topics
What We'll Cover
Mentioning Your Site in Forums (Be Careful!)
Links from: Mentioning Your Site in Forums (Be Careful!) - UPDATED
Buying Links (Google Always Hates It)
Links from: Buying Links (Google Always Hates It)
The Ideal Link Generation Process: "Link Bait"
The Future of Link Building? The PR Model
1 Topic
Well Done!
6 Topics
RankBrain
SEO Doesn't Change (Much)
C1 Presentation - July 2015 - The "Evolution" of SEO - Part 1
C1 Presentation - July 2015 - The "Evolution" of SEO - Part 2
C1 Presentation - July 2015 - The "Evolution" of SEO - Part 3
C1 Presentation - July 2015 - The "Evolution" of SEO - Part 4
Complete SEO Training With Top SEO Expert Peter Kent!
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