IIRF Online > Marketing > Marketing Analytics & Automation > Marketing Analytics > Certified Web Analytics Professional
Certified Web Analytics Professional by Vskills
Course Highlights
- Government Certification
- Certification valid for life
- Lifelong e-learning access
- Learning Hours: 15 hrs
- Life Time Job Support
- Job Profile Tagging
Skills you will learn!
Curriculum
5 Topics
What’s analysis?
Is analysis worth the effort?
Analysis vs intuition
What is web analytics?
Getting started with Google Analytics
2 Topics
Basic Metrics
Main Sections of Google Analytics reports
3 Topics
Direct referring and search traffic
Campaigns
AdWords Adsense
3 Topics
Pages and Landing Pages
Event Tracking and AdSense
Site Search
4 Topics
Unique visitors
Geographic and language information
Technical reports
Benchmarking
3 Topics
Setting-up goals
Goal reports
Ecommerce tracking
6 Topics
Recap of Google Analytics reports and tools
Finding actionable insights
Getting the organization involved
Creating a data-driven culture
Resources
Web analytics tools
4 Topics
Facebook insights
Twitter analytics
Youtube analytics
Social Ad analytics / ROI measurement
4 Topics
Radian6
Sentiment analysis
Workflow management
Text analytics
Certified Web Analytics Professional
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