Course Highlights
  • How to formulate a successful business strategy
  • Pick the right strategy for your business
  • How to analyze strategic choices in Excel
  • Increase the value of your business or the businesses belong to your customers
  • How to structure complex issues
  • How to define key steps needed to achieve the selected strategy
  • Estimate the impact of strategic option you have chosen
Curriculum

6 Topics
What the course will be about
A little bit about me
How this course will be organized?
How to deal with Blurry image
How to reach additional resources
How to find information and ask questions

31 Topics
Do what you do but better - Introduction
Overview of cases we will talk about in this section
Improve processes - Introduction
DIY - internal logistics optimization – Introduction
DIY - internal logistics optimization – Solution
DIY - internal logistics optimization – Solution in Excel
DIY – the remaining processes
Use the right tools in the right manner - examples
Pricing – Introduction
Pricing – Psychology – Price vs Benefit
Pricing – Psychology – Fair Price
Pricing dilemma - case study
Pricing dilemma – Solution
What will be the effect of the price increase - Introduction
What will be the effect of the price increase – Solution – Impact on coffee only
What will be the effect of the price increase – Solution – Impact on boths
Optimize Working Capital – Introduction
Optimize working capital - Inventory analysis - Introduction
Optimize Working Capital – Inventory analysis – Solution
Operational Excellence – Introduction
Operational Excellence – Introduction to math for low cost models
Operational Excellence – Compound effect
Operational Excellence – Raynair vs regular airline - math behind the low cost m
Where can you learn more about low-cost busisnesses
Cross-selling & up-selling – General remarks
Cross-selling – Case Introduction
Cross-selling – Case Solution
Sell non-core assets - Introduction
Sell non-core assets – Cosmetics – Case Introduction
Sell non-core assets – Cosmetics – Case Solution for the Hotel
Sell non-core assets – Cosmetics – Case Solution for the Kindergarten

41 Topics
Expand your business – Introduction
Overview of cases we will talk about in this section
Penetrate existing markets / products – Introduction
Introduction to Expansion
Expansion of current model – Options
Saturating existing markets – Introduction
Saturating existing markets – Case Introduction
Saturating existing markets – Data for the case study
Saturating existing markets – Number of Stores
Saturating existing markets – Stores by concepts
Saturating existing markets – Concept & Space
Saturating existing markets – Solution in Power Point
Target new customers with existing products – Introduction
Restaurant Chain – How to define segments / target groups
Restaurant Chain – Example of segmentation
Target new customers with existing products – Fitness Clubs – Introduction
Target new customers with existing products – Fitness Clubs – Number of customer
Target new customers with existing products – Fitness Clubs – Final Solution
Enter new markets for existing products – Introduction
New products within old categories – Case Introduction
New products within old categories – Case Solution – Vaccum Cleaners estimation
New products within old categories – Case Solution – The rest in Excel
New products within old categories – Case Solution – Power Point
New products expanding brand – Introduction
How to expand the brand – Milk Producer – Introduction
How to expand the brand – Solution – Part 1
How to expand the brand – Solution – Part 2
How to expand the brand – Solution – Scatter Plot
Does it make sense to introduce new services or product – Introduction
Does it make sense to introduce new services or product – Solution – Part 1
Does it make sense to introduce new services or product – Solution – Part 2
Go up / down the value chain – When it makes sense
Go up / down the value chain – Zara
Capitalize on business assets – Introduction
Expand via M&A – Introduction
Expand via M&A – Plywood – Introduction
Expand via M&A – Plywood – Solution
Expand via M&A – Plywood – Calculation in Excel
Expand via M&A – Plywood – Power Point
Expand via M&A – Disney
Expand via M&A – Microsoft

12 Topics
Low Cost Model – Introduction
IKEA
Raynair
Biedronka
Fitness clubs
Ibis / Etap hotels
Low Cost Model - why they are profitable
Math behind the low cost model
Blue Ocean – Non Users
Blue Ocean Strategy – 6 paths to achieve it
Blue Ocean – Starbucks
Blue Ocean – Zappos

15 Topics
Change the business model – Introduction
Change the business model – Netflix – General
Change the business model – Netflix – Details Part 1
Change the business model – Netflix – Details Part 2
Change the business model – What helps you to succeed
Change the business model – Disney – Chronological Changes
Change the business model – Disney – Value Proposition Change
Change the business model – Disney – Channels & Revenue
Build add-on business – Introduction
Build add-on business – Wordpress
Build add-on business – Shopify
Build entirely new businesses – Introduction
Build entirely new businesses – Amazon – AWS
Build entirely new businesses – Amazon – Amazon Prime
Sell some business units – Introduction

14 Topics
Introduction
Change the business model – Introduction
Intrapreneurship – Introduction
Intrapreneurship – Google
Intrapreneurship – Apple
Intrapreneurship – 3M
M&A potential competitors – Introduction
M&A potential competitors – Altassian
M&A potential competitors – Adobe
Copy competitors that may disrupt you – Introduction
Copy competitors that may disrupt you – When you have to do it
Copy competitors that may disrupt you – Lufthansa
How to come up with business ideas and how to innovate your business
How to scale up a business – best practices from top firms

1 Topic
Bonus Lecture

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Strategy for Management Consultants & Business Analysts

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