Course Highlights
  • Demonstrate a good understanding of the concept of strategy
  • Explore the effects of globalisation on a firm’s strategy
  • Explain the concepts of a Macro environment
Curriculum

4 Topics
Welcome to the course
Origin of strategy
Globalisation and its impact on strategy
Summary of the week

4 Topics
Welcome to Week 2
Introduction to the PEST model
Understanding institutions
Summary activities

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An Introduction to Macro Environmental Analysis and Business Strategy

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