IIRF Online > Business > Entrepreneurship > Business Strategy > An Introduction to Macro Environmental Analysis and Business Strategy
An Introduction to Macro Environmental Analysis and Business Strategy by Futurelearn
Explore the fundamentals of business strategy and learn how the macro environment and macroeconomics affect strategy formulation.
Course Highlights
- Demonstrate a good understanding of the concept of strategy
- Explore the effects of globalisation on a firm’s strategy
- Explain the concepts of a Macro environment
Skills you will learn!
Curriculum
4 Topics
Welcome to the course
Origin of strategy
Globalisation and its impact on strategy
Summary of the week
4 Topics
Welcome to Week 2
Introduction to the PEST model
Understanding institutions
Summary activities
An Introduction to Macro Environmental Analysis and Business Strategy
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