Advanced Business Strategy by Coursera
Course Highlights
- The dynamics of competition, the competitive life cycle, and strategies to survive and thrive through industry disruption
- Internationalization strategies, how, where, and when to enter foreign markets, and foreign direct investment
- How businesses compete across industries, the value of being in different markets, and the right degree of diversification
- Stakeholder management and how engaging with non-capital stakeholders can create value
Skills you will learn!
Curriculum
13 Topics
Introduction to Strategy Over Time
The Dynamic Capabilities Perspective
Introduction to the Competitive Life Cycle
Competitive Life Cycle: Common Patterns
Why Incumbent Firms Fail or Survive
Competitive Life Cycle Analysis
Module Lessons
Strategist's Toolkit: Competitive Life Cycle Analysis
Course Overview
Course Requirements
Get to Know Your Classmates
Using the Discussion Forums
Dynamic Strategy
10 Topics
Introduction to International Strategy
Patterns of Internationalization
Where to Compete
Entering Foreign Markets: Exporting
Entering Foreign Markets: Licensing and Alliances
Entering Foreign Markets: Foreign Direct Investment
Foreign Direct Investment: Entry Mode
Module Lessons
Strategist's Toolkit: Internationalization Analysis
International Strategy
10 Topics
Introduction to Competing across Industries
Financial Reasons to Diversify
Operational Reasons to Diversify
Strategic Reasons to Diversify
Why Firms Exist: Theory of the Firm
Limits on Firm Scope
The Right Degree of Diversification
Module Lessons
Strategist's Toolkit: Diversification Matrices
Diversification Strategy
12 Topics
Introduction to Stakeholder Strategy
Creating Value for Stakeholders
Aligning Key Stakeholders
Aligning Secondary Stakeholders
Sources of Institutional Pressure
Value Creation and Your Values
Module Lessons
Strategist's Toolkit: Stakeholder Analysis
Assignment Overview
Stakeholder Strategy
Practice Reviewing an Assignment
Advanced Competitive Position
Advanced Business Strategy
Related Business Strategy Courses
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