IIRF Online > Marketing > Other Marketing > Customer Experience Management > Omnichannel Customer Experience Management (CX)
Omnichannel Customer Experience Management (CX) by Udemy
How To Create A Seamless Customer Experience In An Omnichannel Ecosystem
Course Highlights
- Develop a comprehensive Omnichannel Customer Experience Management Strategy
- Provide customers with a seamless and positive experience throughout their entire journeys
- Create detailed Customer Journey Maps
- Develop robust Buyer Personas
- Identify your business's most important customer group(s)
- Address your organization's structure in order to be better equipped to provide a seamless omnichannel experience
- Evaluate and maximize the performance of each of your business's channels
- Achieve consistency among your business's different channels
- Utilize technology to enhance your customer's experience and your channels' performance
- Move away from silo operating systems and closer to collaborative systems for more streamlined efforts and results across your organization
- Obtain key customer insights
Skills you will learn!
Curriculum
2 Topics
The Rise Of The Multichannel Customer
From Multichannel To Omnichannel
1 Topic
A Look At Recent Shopping Trends
1 Topic
Strategy Overview
10 Topics
Introduction to KYC
KYC 1 Ask Them
KYC 2 Customer Analytics & User Behavior Tracking Tools
KYC 3 Qualitative Research
KYC 4 Develop Buyer Personas
KYC 5 Customer Journey Mapping [Introduction]
KYC 5 Example Of A Customer Journey Map For A Medical Insurance Company
KYC 5 How To Create A Customer Journey Map [Part 1]
KYC 5 How To Create A Customer Journey Map [Part 2]
KYC 5 How To Create A Customer Journey Map [Part 3]
5 Topics
Introduction to Implementing Consistency Section
Consistency in Design & Aesthetics
Consistency in Categorization
Consistency in Terminology
Consistency in Functionality
4 Topics
Introduction to Technology Utilization & Integration
Technology's Role in Omnichannel CXM [Part 1]
Technology's Role in Omnichannel CXM [Part 2]
Important Things To Consider When Choosing A Technology For Your Business
2 Topics
Introduction to Address Your Organization's Structure
8 Steps to Shift Your Organization's Structure
1 Topic
Build Strong Relationships With Your Customer
Omnichannel Customer Experience Management (CX)
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