IIRF Online > Marketing > Marketing Fundamentals > Event Planning > Introduction to Events Management
Introduction to Events Management by Coursera
Course Highlights
- Analyze the key components and phases of event management, from initial planning to post-event evaluation.
- Design and implement effective event marketing strategies to attract attendees and sponsors.
- Apply logistics management principles to ensure smooth event operations.
- Evaluate different venues based on event requirements, budget and audience.
Skills you will learn!
Curriculum
19 Topics
Introduction to the Course & Meet Your Instructor
Key Concepts in Event Management
The Importance of Customer Experience
Avoid Mistakes and Follow the Ultimate Best Practices
Event Planning Stages
Venue Selection and Logistics Management
Coordination and Team Management
Event Marketing Strategies
Budgeting Essentials for Events
Design Hospitality and Vendor Management
Main Takeaways and Conclusion
Congratulations and Continuous Learning Journey
Welcome to the Course: Course Overview
How To Plan A Corporate Event – Complete Guide
Event Production: A Comprehensive Guide to Planning
Budgeting for Events
Introduction to Events Management
Leveraging Customer Experience for Event Success: Real-World Insights
Enhancing Event Operations with Digital Tools and Technology
Introduction to Events Management
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