IIRF Online > Marketing > Marketing Fundamentals > Event Planning > Certified Event Management Professional
Certified Event Management Professional by Vskills
Course Highlights
- Government Certification
- Certification valid for life
- Lifelong e-learning access
- Learning Hours: 13 hrs
- Life Time Job Support
- Job Profile Tagging
Skills you will learn!
Curriculum
5 Topics
What are Events?
Objectives of Events
Event Characteristics
The Wow Factor
Types of Events
10 Topics
So When Do We Need Events?
Event linked to Product Launch
Company Market Entry
Sales Conference
Product Education
Dealer Conference
Entertainment
Motivational
Workshops
Community Event
7 Topics
Key Skills Needed
Communication Skills
Personality Development
Self Grooming Tips
Stress Management
Time Management
Team Management Skills
3 Topics
Understanding Customer Behavior
Customers Expectations
Building Customer Relationship
1 Topic
Events Structure
6 Topics
Brief
Concept
Budgeting and Discussion
Venue
Schedule of Items
The Suppliers
12 Topics
Planning
Event Planning
Concept
Project Scope
Feasibility Study
Proceed
Planning
Task Analysis
Scheduling
Analysis and Allocation
Implementation of the Plan
PERT/CPM
5 Topics
The Marketing Environment
The Marketing Mix
Market research
Research Methods
Event Marketing Plan
5 Topics
Introduction
Functions of Public Relations
Goals of Public Relations
Steps in Public Relations Campaign
Public Relations in India
3 Topics
Basics
Event Settings
Site Selection Factors
5 Topics
Basics
Scope and Models
Logistics Management
Factors to Consider
Logistic Planning
9 Topics
Financial Management
Income Sources
Expenses
Budgeting
Cost and Cash Flow Management
Financing
Break-Even Analysis
Pricing
Accounting and Audit
12 Topics
Introduction
Human Resource Planning
Volunteer Recruitment
Job Descriptions and Analysis
Recruitment and Selection
Screening and Selection
Recruitment Approach
Induction
Training
Supervision and Evaluation
Performance Appraisal
Motivation
11 Topics
Introduction
Risk Assessment
Fire Safety
Gate and Door Control
Crowd Control
Electrical Installations & Lighting
Food Drink & Water
Sanitary Facilities
Waste Management
Special Effects Fireworks & Pyrotechnics
Emergency Planning
5 Topics
Monitoring
Event Evaluation
Evaluation Process
Evaluation Methods
Event Surveys
5 Topics
Beneficiary
Spotlight
Creative
People
Example Study - Sahara Kargil Benefit Soccer Match
6 Topics
Introduction
Building Relations with Media
Public Relations Assistance to Media
Media Relations Norms
Press Conference
Holding a Press Conference
6 Topics
Brand
What is Branding?
Brand Equity
Establishing a Brand
Event Branding
Event Branding Principles
4 Topics
Introduction
Types of Catering
Catering Planning
Buffet Set-Up
8 Topics
Distribution
Ancillary Services
Trade Media
Hotel Booking agencies
Convention Bureau/Trade promotion cells
Transport
Tourism
Security
8 Topics
Celebrity Becoming a Brand
Celebrity Advertising
Literature Survey
Image Communication in Marketing
Factors Critical in Celebrity Advertising
Observations on Celebrity Endorsements
Reasons for Celebrity Endorsements
Flaws in Endorsing Celebrities
1 Topic
How to Create Properties
5 Topics
Introduction
The Implications of Special Events
Social and Community Implications of Events
Economic Implications of Events
Finally
14 Topics
The Revolution Begins
What is Exhibition?
Why Visit an Exhibition
The Economic Impact of Exhibitions
Objective of Holding an Exhibition
Exhibiting for the Right Reasons
Types of Exhibition
Display Work for Your Exhibition
More Than Mere Exhibitions
Augmenting Tourism Numbers
The Indian Viewpoint
ITPO
Exhibitions in India
Exhibitions Overseas
7 Topics
Legal Aspects
The Companies Act of
Intellectual Property Law in India
Trademarks
Copyrights
The India Copyright Act
The Trademark Act
2 Topics
Entertainment Tax
Service Tax
9 Topics
Identify the Event
Budgeting
Hiring sand Rentals
What Can Marketers Do to Reach This Position?
Marketing Your Event
Creating a Budget
Positioning Your Product /Event
Attractions/ Flip Side
Employment Opportunities
1 Topic
Tasty Bite the Way to a Customers’ Heart and Stomach
Certified Event Management Professional
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