Sales Training: Inbound Business Strategy by Coursera
Skills you will learn!
Curriculum
24 Topics
Introduction to Inbound Certification
What is inbound?
What is the inbound methodology?
What are the fundamentals of an inbound business?
What is a flywheel?
Combining Funnels and Flywheels
What are the inbound principles?
The inbound methodology and principles
The importance of defining your company's purpose
Identifying your company's purpose
Why do you need to set business goals?
How to set a goal that aligns with your company's purpose
How to prioritize short-term and long-term business goals
How HubSpot aligns its teams behind its goals
Why are buyer personas an important part of your inbound strategy?
How to create a buyer persona
What is the buyer's journey?
How to create a buyer's journey
How the Flywheel Killed HubSpot's Funnel
HubSpot'S Culture Code
A Management Framework for People Who Don’t Like Vegetables
Create Your Buyer Personas
Take the Inbound Certification exam!
Apply Inbound
27 Topics
Why You Need Sales Enablement
Developing a Sales Enablement Strategy
Sales Enablement in Action
The Importance of Having a Vision and Setting Goals
Creating a Revenue Goal
The Importance of Lead Qualification
Identifying Fit and Sales Readiness
Mastering Lead Qualification
The Importance of the Sales and Marketing SLA
Creating an SLA for Your Teams
Optimizing Your SLA
Beyond the SLA
The Importance of Customer Enablement
Helping Customers Fire Their Old Solutions
Encouraging People to Buy From You Again
Helping Your Customers Do the Job They Hired Your Product to Do
How a 27-Year-Old Manufacturing Company Grew Sales by $1M in 1 Year
Customer Acquisition Vs.Retention Costs – Statistics And Trends
Introduction to Sales Enablement
Aligning Your Teams Around a Unified Revenue Goal
Developing a Lead Qualification Framework
Holding Your Teams Accountable With a Service-Level Agreement
Continuing Enablement After the Sale
Sales Enablement Self Assessment: Aligning Goals
Designing Your Vision
Sales Enablement Self Assessment: Target Buyers
Sales Enablement Self Assessment: Processes
Sales Training: Inbound Business Strategy
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