Sales Training: Building Your Sales Career by Coursera
Skills you will learn!
Curriculum
18 Topics
Why Should You Consider a Career in Sales
The Secret to Succeeding in Sales
Choosing a Sales Job
When You Land Your First Sales Job
Why Inbound Sales?
Adopting an Inbound Sales Strategy
Why is the Identify Phase Important in Inbound Sales?
Defining a "Good Fit" Prospect
Listening for Active Buyers
Using Social Selling to Identify Active Buyers
Enriching Leads With Buyer Context
Welcome!
Additional Tips to Get a Job in Sales (Optional)
Inbound Sales Fundamentals
Prioritizing Active Buyers Over Passive Buyers
Your Sales Career Next Steps
Positive and negative sales experiences
Who is your 'good fit' prospect?
20 Topics
Why Do You Need to Personalize Your Outreach?
Connecting With Inbound Leads
Connecting With Leads Based On Trigger Events and Common Connections
Moving to the Explore Phase
Why Do You Need a Qualification Framework?
Starting an Exploratory Call
Exploring a Prospect's Goals and Challenges
Motivating a Prospect to Take Action
Ending an Exploratory Call
Why Should You Personalize Your Sales Presentations?
Creating a Personalized Sales Presentation
Recapping What You've Learned from Previous Sales Conversations
Suggesting Ways to Achieve the Buyer's Goals
Helping the Buyer Make the Decision
Earning the Attention of Today's Empowered Buyer
Understanding the Buyer's Context
Delivering Personalized Sales Presentations
Why personalize your outreach?
Why have a lead qualification framework?
Why personalize presentations?
Sales Training: Building Your Sales Career
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