IIRF Online > Marketing > Marketing Fundamentals > Market Research > Marketing Research: support your marketing decisions
Marketing Research: support your marketing decisions by Udemy
Discover the extra advantage of any Business. A practical step by step guide to Marketing Information and Research.
Course Highlights
- Ten steps process to Market Research
- Learn to do a MR brief
- Design effective questionnaires
- Learn research metodologies
- Discover the role of data
- Use Chat GPT to speed up Marketing Research
Skills you will learn!
Curriculum
3 Topics
Intro
What is Marketing Research
What is Marketing Research - part 2
10 Topics
The Marketing Research Project
Ten Steps Research Project
Ten Steps Research Project - Part 2
Marketing Research Industry
Marketing Research Industry - part 2
The Research Brief
The Research Brief - part 2
The Research Brief - part 3
Sampling
Sampling - part 2
11 Topics
Designing Questionnaires
Designing Questionnaires - part 2
Designing Questionnaires - part 3
Designing Questionnaires - part 4
Research methodologies - Secondary research - Part 1
Research methodologies - Secondary research - Part 2
Research methodologies - Secondary research - Part 3
Research methodologies - Secondary research - Part 4
The marketing information system - Part 1
The marketing information system - Part 2
The marketing information system - Part 3
9 Topics
Qualitative data - Part 1
Qualitative data - Part 2
Quantitative data - Part 1
Quantitative data - Part 2
Data analysis - Part 1
Data analysis - Part 2
The role of data and databases - Part 1
The role of data and databases - Part 2
The role of data and databases - Part 3
4 Topics
Presenting research findings - Part 1
Presenting research findings - Part 2
Marketing information and research - Checklist - part 1
Marketing information and research - Checklist - part 2
7 Topics
Intro & History
The Customer is in Charge: Find How
Multi-Device and Multi-Tasking Research
Understand Your Customer Buying Process
Understand Your Customer Research
Other Types of Web Testing
Who applies it & Summary
2 Topics
Using ChatGPT to to speed up marketing research - part 1
Using ChatGPT to to speed up marketing research - part 2
2 Topics
Slides For Marketing Research for Profit
Slides for Digital Marketing Research
Marketing Research: support your marketing decisions
Thank You!
Your review has been submitted successfully.