IIRF Online > Marketing > Marketing Fundamentals > Market Research > An Introduction to Online Quantitative Market Research
An Introduction to Online Quantitative Market Research by Udemy
Learn how to effectively conceptualise, design, execute and apply quantitative online research like a PRO!
Course Highlights
- Get an overview of the market research industry
- Learn how to design better surveys that don't bias or steer respondents
- Learn how to program surveys using industry standard tools like Qualtrics
- Learn how to clean and process your data
- Learn how to effectively visualize and analyze your data
- Learn how to make better, and faster business decisions through online market research
Skills you will learn!
Curriculum
2 Topics
What this course will cover
About Me
3 Topics
Market Research Industry Overview
How is Online Survey Based Research Different?
Section Quiz
5 Topics
Unpacking Your Research Objective
Defining Your Audience
Designing a Questionnaire
Question Types
Section Quiz
7 Topics
Common Survey Programming Mechanics
Survey Building Tools
Demo: Scripting a Survey in Survey Monkey
Demo: Scripting a Survey in Google Forms
Demo: Scripting a Survey in Qualtrics
Demo: Scripting a Survey in QuestionPro
Section Quiz
7 Topics
Sourcing Your Audience & Achieving Representative Data
Understanding Incidence Rate (IR)
Sample Size and Margin of Error
Using a Margin of Error Calculator
Margin of Error Visual Explainer
Launching Your Survey
Section Quiz
8 Topics
Working With Survey Data in Excel
Cleaning Your Dataset
Data Cleaning with Open Ended Questions in Excel
Cleaning Out Conflicts in Excel
Detecting Under & Over Selection
Weighting Data in Excel
Weighting Data in Excel with Interlocking Variables
Section Quiz
13 Topics
Basic Data Analysis with Pivot Tables
How to Pivot Multi Select Question Data
Unpivoting Multi-Select Data: Method 1 using Google Sheets & PowerTools
Unpivoting Multi-Select Data: Method 2 using Power Query & Excel
Unpivoting Multi-Select Data: Method 3 using my web app
Analyzing Data with Crosstabs
Visualizing Your Survey Results
Tips for Quick Visual Analysis in Excel
Recoding Data and Top Box Analysis
Data analysis basics
Analyzing open-end (OE) data
Deep Dive into Deductive Coding
Deep Dive into Inductive Coding
5 Topics
Preparing for the Practical Test
Data Analysis Practical Test
Practical Test Answers: Questions 1 to 5
Practical Test Answers: Questions 6 to 10
Practical Test Answers: Questions 11 to 15
4 Topics
Common Research Use-Cases
Brand Position Study
Campaign Uplift Study
Concept Test Study
An Introduction to Online Quantitative Market Research
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