Launch Your Online Business by Coursera
Skills you will learn!
Curriculum
37 Topics
What is Your Online Business?
What is Your Online Business? Part 2
Open Your Business Bank Account
Meet the Business Owners
Zoom Chat: "Introduction to Black Monarchy"
Zoom Chat: "Introduction to Classic Knot"
Zoom Chat: "Introduction to Stitch Buffalo"
Zoom Chat: "Introduction to Elle James"
Zoom Chat: "Introduction to Zandra Beauty"
It’s All About Your Customers
It’s All About Your Customers Part 2
Zoom Chat: "Now Is The Time To Go Online" with Courtney from Elle James
Zoom Chat: "Targeting Your Customers" with Phylicia from Black Monarchy
Zoom Chat: "The Many Uses Of A Pitch Deck" with Phylicia From Black Monarchy
Creating Your Brand
Zoom Chat: "Defining a Brand" with Courtney from Elle James
Creating Your Brand Part 2
Zoom Chat: "Social Change as Part of Your Brand" with Zandra from Zandra Beauty
What Makes Your Business Different From Your Competitors?
What Makes Your Business Different From Your Competitors? Part 2
Zoom Chat: "Telling Your Story" with Phylicia from Black Monarchy
Course Acknowledgements
Student Activity: Explore Online Businesses
Student Activity: Naming Your Online Business
Student Activity: Explore SBS
Assignment #1 & Resources for ALL Course Assignments incl. Pitch Deck Template
Student Activity: Build Your Persona
Assignment #2: Bring More Value to Your Pitch Deck
Resources Referenced in 'Creating Your Brand'
Student Activity: Branding Your Business
Assignment #3: Bring More Value to Your Pitch Deck
Student Activity: Competitor Website Branding
Assignment #4: Bring More Value to Your Pitch Deck
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25 Topics
Website Launch Overview
Zoom Chat: "Your Website Can Sell More Than Your Products" with Zandra from Zandra Beauty
Decisions to be Made
Decisions to be Made Part 2
Zoom Chat: "Choosing a Web Platform" with Courtney from Elle James
Zoom Chat: "Choosing a Web Platform"-Continued with Courtney from Elle James
Design & Copy
Design & Copy Part 2
Design & Copy Part 3: Assignment Instructions
Photography
Photography Part 2
Student Activity: Rate Competitor's Site
Assignment #5: Bring More Value to Your Pitch Deck
Student Activity: Platform Comparisons
Student Activity: ECommerce Platforms
Assignment #6: Bring More Value to Your Pitch Deck
Student Activity: Browse Your Platform's Theme
Student Activity: Your Copy Deck
Assignment #7: Bring More Value to Your Pitch Deck
Student Activity: Shot List
Assignment #8: Bring More Value to Your Pitch Deck
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26 Topics
Getting Into Production
Getting Into Production Part 2
Behind the Scenes
Behind the Scenes Part 2
Zoom Chat: "Tracking Orders in a Small Business" with Shelden of Classic Knot
Before You Go Live
Before You Go Live Part 2
Before You Go Live Part 3
Developing Your Brand Launch KPI's
Zoom Chat: "Keeping Up With Google" with Courtney from Elle James
Developing Your Brand Launch KPI's Part 2
Zoom Chat: "The Importance of Your Pitch Deck" with Phylicia from Black Monarchy
Student Activity: DIY vs. Hire
Student Activity: Scope of Work
Assignment #9: Bring More Value to Your Pitch Deck
Student Activity: Search Strategy
Student Activity: Create SKUs
Assignment #10: Bring More Value to Your Pitch Deck
Assignment #11: Bring More Value to Your Pitch Deck
Student Activity: Create an E-mail List and E-mail Marketing
Student Activity: Google Analytics
Assignment #12: Bring More Value to Your Pitch Deck
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35 Topics
Keeping Up Your Shop
Zoom Chat: "Tracking Inventory As You Grow" with Dawne from Stitch Buffalo
Keeping Up Your Shop Part 2
Zoom Chat: "Listening to the Customer" with Zandra from Zandra Beauty
Keeping Up Your Shop Part 3
Marketing & Sales Part 1
Zoom Chat: "How Social Media Drives Sales" with Dawne from Stitch Buffalo
Marketing & Sales Part 2
Marketing Channels
Content Marketing
Content Marketing Part 2
Zoom Chat: "Growing Your Customer Base" with Courtney from Elle James
PR Overview
Create a Press Release
Media Pitch
Zoom Chat: "Alternate Ways to Use Your Social Media" with Dawne from Stitch Buffalo
Zoom Chat: "Gaining Confidence" with Phylicia from Black Monarchy
Student Activity: Website Refresh
Student Activity: Staying on Track
Assignment #13: Bring More Value to Your Pitch Deck
Student Activity: Selling on Social Media Channels
Student Activity: Email Campaign
Assignment #14: Bring More Value to Your Pitch Deck
Student Activity: Calendar Strategy
Assignment #15: Bring More Value to Your Pitch Deck
Student Activity: Add PR Activities to Your Content Calendar 2021
Student Activity: Press Release
Student Activity: Media Pitch
Assignment #16: Polishing Your Pitch Deck
Launch Your Online Business Closure
Launch Your Online Business Key Take-aways
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Launch Your Online Business
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